Irregular Choice Blog

Kids Competition!

 "Design your dream footwear“ using all your imagination and don’t forget to include a background of the world where you would like to wear your magical creations.  Your picture could be seen all over the world!The winner will not only receive a pair of shoes from our brand new Kids collection, but will also be displayed on our Fac

Irregular Announcement!

Irregular Choice is as excited as a child in a sweetie shop to announce our first Irregular Choice Kids collection will be launching this Friday at 12 pm (UK Time)Our fans have been asking owner and Designer Dan Sullivan to create a children's’ collection for years and he has worked hard to make their dreams come true, developing this capsule kid

Mermaizing!

Be carried along on a platform wave into the realm of mythical creatures where you will be mesmerised by our Irregular mermaid. Featuring Iridescent uppers, embroidery, fabric and woven materials that all emulate the seas natural beauty.Mermaid heels splashing in stores and online Friday 12pm (UK time)www.irregularchoice.com

Your Choice of the Week

You may have noticed on our home page that there is an image feed of incredible fan photos. Each week we try and choose our favourite pictures from social media and share them with all our lovely visitors.To have your chance to be included on our special "Your Choice" fan feed all you have to do is tag your images with the hashtag #Irregu

Rosie Returns!

See her new take on the original platform heart heel styles that won Dans' heart back in 2010.Pom poms, hearts, sequins and bow embellishments come together to breathe new life into her previously sell out designs.We are sure you will agree that the results are even more spectacular than the originals.Shop now

Rosie Is Back!

In 2010 Irregular Choice teamed up with the London College of Fashion, running a competition to design shoes to celebrate our 10th anniversary.The winner, Rosanna Gault‘s, amazing designs were quickly snapped up by fans and stylists and spotted on Jane Horrock aka Bubble on Absolutely Fabulous in the 2011 television series and Nicki Minaj during

Your Choice of the Week

You may have noticed on our home page that there is an image feed of incredible fan photos. Each week we try and choose our favourite pictures from social media and share them with all our lovely visitors.To have your chance to be included on our special "Your Choice" fan feed all you have to do is tag your images with the hashtag #Irregu

New Year... NEW SHOES!

2017 is here and we are starting it with a BANG! Introducing the first of many beautiful styles to grace our stores this spring summer! With so many new arrivals coming every week you better be ready to be spoilt rotten!This spring summer 2017 collection features a wide range of fantastic new colourways of your favourite styles as well as brand new

HAPPY SHOE YEAR! An Irregular 2016

Happy New Year Everyone!We would like to thank you all for the love and support you have given us over the last 12 months. We couldn't continue on our Irregular journey without you!This year has been an incredible one for us, with so many new and exciting things happening.2016 started off with a huge BANG! Opening our biggest store to date in Shen

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