A Little bit about Brighton

Brighton is booming with life, energy and originality, making it the perfect home for our IC store; we're bursting with our own unique and eccentric personality, and we're situated in the infamous North Laines, the well known heart of our vibrant City.

Our designs are creative, charismatic and oozing with fun! Awaken your youthful and free side with our fun and friendly staff, witness shoe art from the sleek and classy to the down right daring. And of course, all of our fabulous shoes are designed right here in Brighton, the home of IC, so treat yourself to a visit!

A word from our manager...

'I'm really proud of our store here in Brighton. Our team are second to none, and will stop at nothing to ensure you have the best possible experience and your very own Cinderella moment. A trip to Brighton wouldn't be complete without popping in to meet our amazing IC Brighton family,and leaving with a legendary IC gold carrier bag or two to take your beautiful shoes away in.'

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Fabulous customer service. I have never bought Irregular Choice shoes in store as the nearest one is over an hour drive away. This store totally went the extra mile for us. They didn't have the correct size of two pairs of shoes we wanted to buy in store. The assistant offered to post them to our home address (not being from Brighton) free of charge. They were available in the warehouse which is not far from the shop, so she offered to pick them up on her way to work the next day and we collected them from the store before we returned home. Thankyou so much.....They did Irregular Choice proud.

Happy Customer (from our official Facebook page)

News and events from Brighton

Aaliyah is here!

Aaliyah is here! We're excited to wear these gorgeously chunky wedges around our Brighton store on this beautiful day team them with the perfectly fancy Flipside sunglasses and you'll be warmer weather ready! Which colour is your favourite?

Fashion Show!

Our Brighton Staff LOVE playing with the new collections that arrive in store! Visit our Instagram page to see all their store updates!

Delightfully Floral!

It appears a tea party trinket has been left behind in our Brighton store next to our deliciously sunshiney and spring-like Delightfully Floral shoes and matching bag!