Irregular Choice Blog

Irregular Choice Shoes Blog

Sarsparilly behind the scenes with Laura Gilbert

Take a behind the scenes look at our recent Sarsparilly shoot by the beautiful Laura Gilbert. Plus watch to the end to see Lauras review of our "Bunny Journey" and "Off Beat" heels.

Sarsparilly & Irregular Choice Competition

T’s & C’sTo celebrate our recent collaboration with Australian Independent Designer labelSarsparilly, we are holding a competition to win one of the beautiful dresses featured in the Laura Gilbert shoot, made to order in your size and a pair of fabulous Irregular Choice shoes, to the value of £150 ($243 AUD). To enter the competition, plea

Irregular Choice are looking for a Quality Control Technician

Responsible for on-site quality checking and processing of footwear, bags and accessories for Design Asylum Retail (DAR).  This full time role is based in our warehouse in central Brighton and will work closely with colleagues in retail, feeding back to technical, design, wholesale, and production departments further up the supply chain.  The r

Camden's ROAR-some Competition!

Competition TimeWe are giving one very lucky fan the chance to win the amazing tiger head from our recently closed Camden store. To win, we want to know your most memorable IC wearing moment. Have you met someone special in our shoes? Have you done something amazing in our shoes? Tell us your stories you never know where a pair of IC shoes wil

We say good bye to our Camden Store

It is with a heavy heart that we say good bye to our Camden Store in London. We had so much fun and met so many great Irregular characters here but due to the lease expiring, it is time to wave farewell. Rest assured we are already looking at exciting alternative locations and until we have one to tell you about, we look forward to welcoming you

Fallen From Heaven

Introducing these new heavenly heels adorned with glitter, sparkles, flowers and ethereal angel wings.With so many stunning styles to this collection, you are sure to find something from your dreams.Shop The Full Collection HERE

The sweetest thing you have ever seen!

Our latest concept heel is here! Introducing our super sweet Macaron heel! This dreamy patisserie inspired heel is covered in cakes, cream, sugar and spice and everything nice! You will not want to miss out! Shop the collection here!Check out the collection below!

Something sweet is coming

Something sweet is coming! Our tastebuds are tingling...are yours?In selected stores and online Friday the 25th of August at 12pm.

Your Choice - Mickey Mouse & Friends Disney Special

We have hand picked some of our favourite pictures from social media of our fans in their Irregular Choice x Mickey Mouse and Friends shoes to share with you all!Shop the collection and own your very own amazing pair by clicking HERETo have your chance to be included on our special "Your Choice" fan feed all you have to do is tag your i

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