Monthly Archives: May 2011

Irregular Choice What An Angel in Bootleg Newsprint

Online magazine Bootleg Newsprint have used Irregular Choice What An Angel in their photoshoot. To view the publication online click this link and go to page 42 :Bootleg Newsprint

Irregular Choice and London College of Fashion Launch Party

Yesterday saw the launch of the eagerly awaited collection from the collaboration between Irregular Choice and London College of Fashion for Spring Summer 2011.The student design project winners saw their winning styles launch yesterday at 3pm in the Irregular Choice Carnaby Street store in London in the form of a cupcake and tea party.The tea part

The Irregular Choice and London College of Fashion Collection is now available!

New for Summer 2011, Irregular Choice have just launched a Limited Edition LCF Collection as part of a London College of Fashion student design Project.Two lucky students fought off fierce competition from other young footwear designers of Cordwainers at London College of Fashion, Europe’s leading footwear and accessories college, to win the cove

Gillian Parks Irregular Choice Paintings

Artist and Irregular Choice fan Gillian Park has kindly painted some of her Irregular Collection for us in beautiful pastel and water colours which we feel you had to see!Gillian had not painted for 20 years, but after receiving a pair of ‘Head over Heels’ *First Picture* she immediately picked up the paint brush and produced these wonderfu

Irregular Choice and London College of Fashion Collection

The Exclusive Irregular Choice and London College of Fashion collection launches this week at 3pm on Wednesday 25th May!For Spring Summer 2011, Irregular Choice have launched a Limited Edition London College of Fashion Collection as part of a London College of Fashion student design project. This exclusive collection is due to launch online and

New Clothing at Irregular Choice

The new clothing collection from Irregular Choice is coming into full bloom! Just arrived in our stores and online are some new pieces for the summer season.There are the Bettie Leggings and amazing Akha hoodies and much more. Luscious fabrics and bright colours with peacock and panda prints! Take a look at our new clothing range online by visiting

New York photoshoot featuring Irregular Choice

We have just been given some images of a photoshoot that took place out in New York taken by photographer Yura Liamin. The stylist for the shoot was Valissa Yoe and the model wore Irregular Choice Galacti. Valissa featured in Time Out as one of New Yorks most stylish, she also wore Irregular Choice for that photoshoot.

De Montfort University Visit

Creator and founder of Irregular Choice, Danny Sullivan, will be visiting De Montfort University in Leicester tomorrow afternoon to give an end of the year talk with students coming to the end of their footwear design degree courses!Danny will be talking to the students about his journey through the footwear industry, how he arrived and stamped his

Grazia Magazine features Irregular Choice

Just ahead of the Grazia shopping night on Carnaby Street next week, Grazia magazine have featured their summer essentials from Carnaby Street stores.Irregular Choice Tea and Cakes have made an appearance in their article.The event takes place on Thursday the 19th April between 5pm and 9pm.

Irregular Choice in Cosmoplitan Brides

The Irregular Choice Spring Summer sandal Sweet Chilli's is featured in the June / July edition of Cosmopolitan Brides shoe feature.Sweet Chilli's comes in pink or yellow and is available online and in our stores. Also check out the Aunt Sally bags, the perfect compliment to perfect summer sandals!

Irregular Choice on the Jimmy Fallon Show

Skip to 14 minutes to see Whoopi Goldberg wearing her Irregular Choice Devils Desire on the Jimmy Fallon show.

Irregular Choice in Glamours Best Dressed 2011

Marina of Marina and the Diamonds has attracted an overwhelming amount of attention with her Irregular Choice Chica wedges since she first stepped out in them! The eye catching rainbow striped wedges have been the talk of the town and have helped her into Glamours Best Dressed of 2011.We are over the moon that she loves Irregular Choice and think t

Irregular Choice Can't Touch This in Chicago Fashion Magazine

The Chicago Fashion Magazine held a wedding photoshoot in this months edition.They have featured the Irregular Choice Can't Touch This heels.The Irregular Choice Horse and Carriage Wedding Collection has received huge popularity since its launch earlier this season.The range will continue to grow with new additions to the collection coming soon!

Irregular Choice Rings in More Magazine

Our new Irregular Choice accessories collection is causing quite a stir since its launch late last year.The collection is growing and becoming ever more exciting with lots of Irregular treats including earrings, necklaces, rings, cute USB sticks and much more!More Magazine featured the Mr Fish and Monkey rings in their Animal Rings feature that sho

Irregular Choice on American Ido

Watching the American Idol 2011 results show someone was quick to spot the Irregular Choice Can't Touch This heels on the show.Check out the pictures below!

Whoopi Goldbery on the Jimmy Fallon show wearing her Irregular Choice!

Some exciting news, we love Whoopi Goldberg and the fact that she is adoring Irregular Choice!After a recent shopping spree at our London, New York and Web stores she has built up quite a collection.For a recent appearance on the Jimmy Fallon show out in the US, Jimmy said "Whoopi you always wear the best shoes' she replied 'Its Irregular Choi

Brighton Fashion Week meets Irregular Choice

Brighton Fashion Week website have written an article on Irregular Choice with an interview with the Irregular Choice creator and founder Dan Sullivan.To read the article and interview click the link below!//

Irregular Choice on

New York shopping website featured the Irregular Choice Patty heels in the build up to the Royal Wedding.Take a peek at their write up here!

Irregular Choice New York Royal Wedding Party!

On Saturday 30th April 2011 we hosted an event in line with the Royal Wedding of Prince William to Kate Middleton.Celebrating that we are a British brand, .we had white, red and blue blue manicures by make up company POP. Also red, white and blue cupcakes by Baked by Melissa and Cadburys mini eggs.We set up a Croquet lawn in store (which mainly int

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