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Irregular Choice and Eun Jeong

<!--StartFragment-->Key fashion designer (and previous Fashion Fringe winner) Eun Jeong borrowed some Irregular Choice shoes for her SS/11 show at London Fashion Week, take a peek at the attached images!This is the second time that Irregular Choice have teamed up with Eun Jeong for a catwalk show, the shoes borrowed were Stitched Up and Sword

Meet the Irregular Choice Team - Nina Chitadze

My name is Nina Chitazde. At the age of nineteen I moved to the USA to become a famous designer. I'm half way there with my hand made apparel company Kaviar and Cigarettes and working as Irregular Choice New York Store Supervisor.Growing up in the Eastern European country of Georgia has influenced not only my personal style but what I set out to ac

Irregular Choice in Spindle Magazine

A recent fashion shoot for fellow Brighton fashion designer Emily Bosensce founder of creator of Oops Fashion, featured Irregular Choice alongside her fabulous cape creations!

Irregular Choice Boxing Day Sale!

We are now in sale so roll up and grab a bargain! We have up to 30% off selected styles online and in our stores as of today.

Behind the Scenes of the Irregular Choice SS10 Photoshoot

Our SS10 shoot took place on the streets of New York with a great team: Emir Eralp was the photographer, Kim Johnson stylist, Masha Gvozdov for hair and make up and Katya was the model.As the theme of the collection is back to 'Irregular' roots with young, fresh and summertime fabrics and shapes so we went to one of the most creative hot- spots of

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