boots

Brighton Store Christmas Shopping Event! TOMORROW!

Visit our Brighton Store on Thursday the 18th of December and be launched into the festive fun!   Not only will our store be open late but we will also be supplying free drinks and festive nibbles! That's not all! We will also be offering discounts of up to 50% off on selected items so you wont want to miss out! 

Pop up Nail Bar

This Sunday we will be holding a in store nail salon in our Brighton Store in collaboration with HazelWebster Beauty Therapist!Treatments will be available from 11.30-4 and start from just £7!Don't miss out on this perfect opportunity to pamper yourself and grab a exclusive discount offer!Treatments: £7 for Vinylux File & Paint£15 for she

ICED Autumn Winter Collection in store now and online Friday!

Back by huge public demand, Irregular Choice’s ‘ICED’ collection of sports lux inspired footwear is ready to take your breath away.ICED - which stands for Irregular Choice’s Ethereal Dream - offers a unique collection of statement hi-top trainers, wedges, pumps and plimsolls in an array of fluro aztec, polkadot and even lashing lights in th

Who's ready for tomorrow?

Who's ready for tomorrow?x4 Bunnies - x3 Unicorns #ICGOLDFriday 31st October - 12 Noon (UK Time)Same rules apply.... #VeryLimited #Exclusive

WIN MENS SHOES FROM IRREGULAR CHOICE WORTH £300

Menstylefashion are giving away one pair of shoes for each Winner with a total of TWO WINNERS. These shoes are part of Irregular Choice’s New Exclusive Men’s Collection Worth upto £300 per pair. Beautiful fabrics and creative constructions await all males this season as Owner and Designer of ‘Irregular Choice’ UK footwear brand Dan Sulliva

Be prepared…Winter is coming!

Be prepared…Winter is coming!By Danny Sullivan for Irregular Choice AW14The eagerly anticipated AW14 collection is crammed full of cute and quirky creations, in keeping with Irregular Choice’s colourful and eclectic tradition.Fabrics are diverse, whilst cut-out shapes and scalloped styles provide silhouettes synonymous with Irregular Choice’s

No one parties quite like Abigail!

The party of the season has arrived in the form of the classic Irregular Choice bootie ,'Abigail's Party.'Adorned in a beautiful on trend pastel pink and blue fabric with complimenting floral coloured lace, one of our favourite styles to date is back with a vengeance to claim it's crown as one of the hottest shoes of the Summer season.Whether dress

Cat Heels!

Back in 2014 Irregular Choice released a collection of Cat themed heels which took the world by storm. Selling out in moments. As much as the cat heels style is no longer available we have plenty of Cat themed shoes available to wet every cat lovers appetite.TAKE A LOOK AT OUR PUURRFECT CAT COLLECTION HERE See all cat themed products at the link

Behind the Scenes look at our SS14 Lookbook

Take a Behind the scenes look at our Spring Summer 2014 LookbookPhotographer/Direction: Matt MartinFilming: Sam HiscoxStyling: Heather FalconerAssistant Stylist: Billie WalkerModel: Laura Borges-RibeiroMakeup: Jay TurnbullMakeup Assistant: Georgia HopeHair: Elvire RouxBehind The Scenes Images: Amy BeckwithBrand Marketing Manager: Joshua Sewell

Irregular Choice Spring Summer 2014 Teaser Video

Check out video below! Irregular Choice Spring Summer 2014 Collection Teaser Collections available in-stores and online 6th Feb 2014Laura Borges-Ribeiro - MODELJoshua Sewell/Amy Beckwith -- IRREGULAR CHOICEHeather Falconer - STYLING Billie Walker - ASSISTANTMatt Martin -- PHOTOGRAPHER Sam Hiscox -- FILMElvire Roux - HAIRJay Turnbell -- MA

Get your Tash on this Movember

Get your tash on this Movember in a pair of moustache-tic Irregular Choice shoes! All available online and in store!Shoe 1Shoe 2Shoe 3Shoe 4Shoe 5Shoe 6

Saville Row Style Magazine

Irregular Choice have a special feature in Saville Row Style Magazine highlighting the release of our brand new Irregular Choice Mens collection!You can view the feature right here! 

Irregular Choice Mens Shoes are here!

Beautiful fabrics and creative constructions await our male fans of Irregular Choice this season as Owner and Designer Dan Sullivan returns to his roots and launches his new Mens collection this month. The man who has brought the world over 10,000 individual woman’s shoe designs is testing the boundaries once more with a colourful and daring Men

Miss UK Loves Irregular Choice Shoes!

Kirsty Heslewood, AKA Miss England, competed to be Miss World 2013 in Indonesia last month and wore our shoes through one of the events!  The event was held on the night before the final when they filmed 'Dances of the World'.  She received some fabulous comments about our shoes on the night, including one from Mylene Klass who presented the show

Gabby Young wearing Irregular Choice Apple Turnover

Gabby Young was pictured recently in the Financial Times wearing her Irregular Choice Apple Turnover boots.To view the article click the link below!//www.ft.com/cms/s/2/f40b4204-0316-11e0-80eb-00144feabdc0.html#axzz18kBtr3pz

Irregular Choice In Ulster Tatler

The Ulster Tatler featured a press shot of Irregular Choice Apple Turnover in a recent "she's gotta have it' feature!

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