Trainers

ICED Autumn Winter Collection in store now and online Friday!

Back by huge public demand, Irregular Choice’s ‘ICED’ collection of sports lux inspired footwear is ready to take your breath away.ICED - which stands for Irregular Choice’s Ethereal Dream - offers a unique collection of statement hi-top trainers, wedges, pumps and plimsolls in an array of fluro aztec, polkadot and even lashing lights in th

This is your Golden Chance!

There are only a few of our gold bunnies and unicorns left in stock!These shoes will only be around for a limited time so be quick or you will miss them!!Which ones are your favourite?#TeamBunny or #TeamUnicornAll Links To Buy Below:Disco Bunny Black, Disco Bunny Green, Fluffy Tail black, Fluffy Tail Pink,Trixy Pink, Trixy Black, Trixy Blue.

Who's ready for tomorrow?

Who's ready for tomorrow?x4 Bunnies - x3 Unicorns #ICGOLDFriday 31st October - 12 Noon (UK Time)Same rules apply.... #VeryLimited #Exclusive

WIN MENS SHOES FROM IRREGULAR CHOICE WORTH £300

Menstylefashion are giving away one pair of shoes for each Winner with a total of TWO WINNERS. These shoes are part of Irregular Choice’s New Exclusive Men’s Collection Worth upto £300 per pair. Beautiful fabrics and creative constructions await all males this season as Owner and Designer of ‘Irregular Choice’ UK footwear brand Dan Sulliva

SPOTTED! Keith Lemon and Eamonn Holmes wearing Mens IC Shoes!

Who spotted Keith Lemon and Eamonn Holmes wearing our brand new "Future Flux" on Celebrity Juice! You can buy them here

Be prepared…Winter is coming!

Be prepared…Winter is coming!By Danny Sullivan for Irregular Choice AW14The eagerly anticipated AW14 collection is crammed full of cute and quirky creations, in keeping with Irregular Choice’s colourful and eclectic tradition.Fabrics are diverse, whilst cut-out shapes and scalloped styles provide silhouettes synonymous with Irregular Choice’s

Phoenix Magazine gets up close and personal with Owner and Designer 'Dan Sullivan' ♥

 Phoenix Magazine have interviewed our very own Dan Sullivan, asking lots of fun and interesting questions like "In a fire I would save…", " My biggest fashion mistake..." and find out an interesting secret no one has ever heard before.You can check out the interview article right here 

Irregular Choice Mens Shoes are here!

Beautiful fabrics and creative constructions await our male fans of Irregular Choice this season as Owner and Designer Dan Sullivan returns to his roots and launches his new Mens collection this month. The man who has brought the world over 10,000 individual woman’s shoe designs is testing the boundaries once more with a colourful and daring Men

Irregular Choice ICED SS10 now available

The new Irregular Choice ICED SS10 collection has started to arrive in store. So far we have the super Galactic Fire trainers in three show stopping colours and the Electrokill hi-top boot. £69 and £88  respectively. There are more style arriving soon of this exciting new collection.

More new styles now in!

As you know I like to keep you updated on what's new in the world of irregular choice. We have had a few more styles arriving in stock. Take a look and make sure you don't miss out.

New Stock Just Arrived

We have just had a massive delivery of new styles and some of our best selling lines.Patty and Longlashes is now in stock, make sure you buy yours before they sell out. Also we have some new styles. All of them are online and can be found under Heels, Boots and Flats on the womens category.Enjoy shopping, enjoy the weekend. 

The Forum is Back

After much anticipation and 100's of emails we have bought the forum back to the site.Sign up to the site, go in the Gingerbread House and click on the fireplace to access.Post until your hearts content.Love us or love us leave your comments, talk to each other and share good news.Lots of Love.xoxoxox

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