Irregular Choice Blog

Irregular Choice Shoes Blog

Fall in love with Autumn and Irregular Choice!

AUTUMN IS HERE!The time has come to swaddle yourself in scarves, crunch those crispy leaves and sip your pumpkin spice latte!Get a jumpstart on your Autumn wardrobe by reading our styling guide below...Urban Safari!Animal print NEVER goes out of style, so this Autumn wrap up warm and think sunny Serengeti thoughts with the fantastic 'Zevra' collect

Celebrate our 20th Anniversary!

20 years ago today, Irregular Choice was born! Watch the video below to see Dan Sullivan, the man behind the brand, talk about the last 20 years and what it means to us! ⁠ Click here to watch the video!To commemorate this special day in Irregular Choice history we've conjured up some magical limited edition 20th anniversary goodies! Take a look

The Wonderful Wardrobe of Oohlalapopstar!

Meet Poppy!Irregular Choice super fan and all around Girl Boss!Poppy is the latest winner of our #irregularchoice photo competition! Here we have her living her unicorn fantasy in 'Daisy Dreams'! You can take part by posting your wonderful Irregular Choice shoes and outfits on Facebook and Instagram and using the #irregularchoice!  You can read a

Happy Smile!

Say cheeeesssseeeeeee!Introducing 'Happy Smile' - a style sure to leave a big grin on your face! These glittering beauties feature a teeny tiny heel, giving these cuties a touch of elegance.Glistening applique is highlighted with gorgeous glimmering floral embellishments. We know that you'll be smiling whenever you look down!A statement shoe if we

Styling IC with Moonchild Sanelly

Meet Moonchild Sanelly!Moonchild is South African musician and as you can see in the photograph above, a style ICON! Her original brand of electro-pop-ghetto-funk has fast gained her a reputation as South Africa’s most unique performer. Moonchild has an award winning album (Rabualpha 2015) under her belt as well as collaborations  with Maphorisa

Summer Sale Top Picks!

This summer has been a scorcher but not as scorching as our sale! Craving a new addition to your collection? Fancy a little treat for your feet? Select your size below to start shopping the sale!Shop By Size!            Take me to the homepage >Take me to new arrivals >

Spotlight Sunday

You've scorched this summer and now it's time to think ahead to colder days ahead and take a peek at our beautiful boot styles! Check out the styles below which will take you through to winter!AnastasiaAvailable in Pink, Blue and Pewter!'Anastasia' is the perfect line between Space Age and Russian Royalty. These super slick booties will keep you sh

Somewhere Over The Rainbow...

Join us somewhere over the rainbow and take a look at some of our favourite styles that will have you sparkling, shining and shimmering this summer!‘RAIN OR SHINE'Slip on these cuties and sparkle like a sunny summer’s day! These gorgeous flats are made up of a shining rainbow effect fabric, have a sloping hidden sole and an adorable pointed t

Celebrating the IC Family - Dan's Mum Carol!

  This kit is an iconic style, adapted and bought to life for our 20th year to celebrate someone who is, and always has been, an incredible inspiration to Irregular Choice, Dan’s Mum!Dan didn't study design academically but learnt everything he knows about designing footwear from his mum Carol, from a very young age.A successful shoe design

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