Behind the Scenes of the Irregular Choice SS10 Photoshoot

Our SS10 shoot took place on the streets of New York with a great team: Emir Eralp was the photographer, Kim Johnson stylist, Masha Gvozdov for hair and make up and Katya was the model.
As the theme of the collection is back to 'Irregular' roots with young, fresh and summertime fabrics and shapes so we went to one of the most creative hot- spots of New York: Brooklyn.
First we did a reccie of the area - around the waterfront, williamsbridge and bedford and then we worked on the looks for the shoot which were a mixture of vintage and designer.

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Katya took to dancing and leaping about in the fabulous new SS10 heels.
Hope you enjoy the photos...

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