Irregular Choice Hong Kong Store Launch

Irregular Choice has announced the opening of a new store in Hong Kong, located in one of the most fashion conscious areas, Cleveland Street, Fashion Walk, Causeway Bay. The store will be the first to represent Irregular Choice in Asia, following a continued demand for fashion forward footwear in the Asian market.

The store consists of 1000sq feet, and will showcase Creator and Designer Dan Sullivan’s renowned footwear, clothing and accessories collections, including the Irregular Choice main range, brand exclusives such as wedding and mutiny collections and the brands sister label Poetic License.

In addition, Dan Sullivan will also be introducing an exclusive high-end range, the ‘Dan Sullivan collection’ that will be sold in store for SS12.

The store will embody Irregular Choice’s unique extraordinary décor, with black and white harlequin tiles, custom Irregular Choice mermaid print flooring, black pom pom trims and white chesterfield quilted ceilings, creating a fun and vibrant shopping experience.

Dan Sullivan said of the launch ‘I believe that the new store will be a huge success due to its great location, customers will thrive on the brands unique products that give something different to suit everyone. The opening is just part of a series of planned expansions the brand will be developing over the next 12-18 months.’