Update on the Irregular Choice and Tani In Store Launch

On Saturday 19th May Irregular Choice celebrated its first US shop in shop with Tani NY.

The event marked the first concession of Irregular Choice's schedule to retail out across the US for this year.

The Irregular Choice Section features a design outfitted by Dan Sullivan creator of Irregular Choice, with a mermaid display unit, SS12 print wallpaper, Irregular Choice floor mat and sparkle furniture as well as window decals celebrating the merge!

Whilst a DJ spun tunes from David Bowie to Beyonce, Screme Gelato Bar served ice creams to all on arrival. Shoppers were delighted to see all of the new SS12 available and also previewed a special selection of the upcoming Fall 12 Collection and our latest look book. IC Shoppers also entered the raffle give away to win a pair of IC's. The 2 winners will be announced on our Twitter account @IrregularUSA later this week!

Audrey Kitching, model of our Fall 12 collection came down to blog and photograph the event for her buzznet site and fans took the chance to snap as many pics as they could.

The event saw a huge surge in sales for Tani NY and we will continue with this success in our other key retailers.

In case you missed the event, you can shop at the Irregular Choice Tani concession which is located at 2020 Broadway (at 69th st) Tel 212 873 4361.

If there is a particular Irregular Choice style you are lusting after, but don't see in store, Tani will be able to drop- ship to you direct to your door from our mother ship US warehouse.

Happy Shopping NYC!