Here are some pictures from the launch event at our Carnaby Street London store celebrating the enchanting Alice in Wonderland | Irregular Choice Collection on the 26th of February.

There was an incredible atmosphere in store all day and a queue of fans formed from seven in the morning! So much fun was had, the Mad Hatter would have been proud!
Can you spot your friends in the photos?

Ready and waiting for the collection to launch!

One lump or two? Our Wonderland Tea Party display!

Alice and the cheshire cat came to visit!

This way? That way? Here is the path in store leading to wonderland!

Fans patiently waiting to see and purchase the collection!

Another close up of our alice in wonderland tea party display

Owner and Designer Dan Sullivan taking time to meet our incredible fans!

The incredible mad hatter tea party shoe display!

An Incredible fan had been saving specifically for the collection!

Carnaby store shoe fairy Amy doing a fabulous job of serving fans in her incredible outfit!

Maleficent Acress Isobelle Molloy, the proud owner of "One Lump or Two" so in love she wore them out the shop!

Carnaby Street store staff looking incredible in their Alice in Wonderland themed outfits!

A close up of the path to Wonderland!