Irregular Choice Shoe Stories - Rowena Barriskill

Each week we want to share the wonderful stories of how Irregular Choice fans discovered the world of Irregular Choice and what made them fall in love with the brand.

We would love to hear from all of you. To share your story please write on our Facebook wall to be in with a chance of seeing your story in a future post. 


I first got into IC when my colleague was wearing them when I worked for BeneFit, her hubby was the manager of Schuh in Belfast and I was so drawn to them. I bought two pairs in the sale in 2002 and that’s where it all began.

I had ten pairs by 2004 and by 2006 I had over thirty, the most I’d ever had for one brand. I was drawn to the unusual designs which were such a departure for most styles on the high street at the time plus they were affordable too which made them so much more accessible than higher end or designer shoe brands. It has been a love affair with IC for fourteen years and they never fail to delight, astonish and wow me.

I can’t think of another brand which has brought so many girls together and creates such a stir where having a large collection is the norm and we can never seemingly get enough! I have nothing but admiration and love for IC, Dan Sullivan and his team and burst with pride when I see how far this company has come as I feel in a way I have been on part of the journey with them!

Follow her on Instagram 

Rowenas massive Irregular Choice collection

Rowenas massive Irregular Choice collection