Taking the time to stop, smell the roses & admire the beautiful, intricate details of our new season shoes and accessories!
Beryl Blossom is a love affair between all things we love - intricate floral embroidery with hand-sewn ribbon embellishments. And a touch of sparkle (of course) with the matching glitter-encrusted heel and metallic piping.
Our skilled craftsmen and women hand (AKA the Irregular Choice fairies) fashion each and every bow featured on these lovely shoes from a simple strip of ribbon. They carefully sew the sweet folded design before individually attaching the trim to the shoe. The pure elegance of this shoe makes it perfect for weddings and events.
One of our product developers Laura gives us a little insight into the process. "When creating any of our embroidery designs we need to start with the original paper pattern of the shoe. Once we are happy with the design and placement we create a digital copy to flesh out the embroidery design. We then produce many mock-ups and tests to ensure we are happy with the size and overall look of the pattern. Once it's perfect, the design is sent to our embroidery manufacturers to work their magic!”
Of course, all this is prior to the shoe's construction, quality control, packing, and shipping before finally displaying online and in stores for sale. Phew, after all that work we think a treat is in order...A new pair of shoes perhaps!