Carnaby Street

20% off Mens this Thursday in our Carnaby Street Store!

DonnieMannyDesmondChester Our Flag Ship Irregular Choice Carnaby Street Store is taking part in the annual GQ style night shopping event on Thursday 17 September from 5-9pm and will be giving 20% off all mens product to mark the occasion!Offer only valid in our Carnaby street store on night of the 17th of September.35 Carnaby StreetLondonW1F

ICE CREAM PARTY!!

Yes you heard us right!Irregular Choice is holding an Ice Cream Party to celebrate the launch of their ice cream heels! There will also be FREE ice cream from  La Gelatiera - Artisan Gelato at particular time slots during the day!!! Join the fun and visit our Carnaby Street store on the 28th of March!Details below:

One Who Charms is Back in Black!

 Due to popular demand we are happy to announce that One Who Charms is back in a brand new colour which even comes with a matching bag!We will be releasing this very limited edition style on Friday the 30th of May at 12 O'clock UK time so be ready as last time One Who Charms was gone in a flash!

Release the Unicorns!

Irregular Choice released a range of amazing Unicorn heeled shoes back in 2014 which took the world by storm. These shoes were so popular they sold out company wide in under 3 hours. You simply won't be able to forget these Unicorn heels, even in Eternity! Join this Unicorn for a fantasy ride across the galaxy.Take a look at our current unicorn th

Behind the Scenes look at our SS14 Lookbook

Take a Behind the scenes look at our Spring Summer 2014 LookbookPhotographer/Direction: Matt MartinFilming: Sam HiscoxStyling: Heather FalconerAssistant Stylist: Billie WalkerModel: Laura Borges-RibeiroMakeup: Jay TurnbullMakeup Assistant: Georgia HopeHair: Elvire RouxBehind The Scenes Images: Amy BeckwithBrand Marketing Manager: Joshua Sewell

Irregular Choice Spring Summer 2014 Teaser Video

Check out video below! Irregular Choice Spring Summer 2014 Collection Teaser Collections available in-stores and online 6th Feb 2014Laura Borges-Ribeiro - MODELJoshua Sewell/Amy Beckwith -- IRREGULAR CHOICEHeather Falconer - STYLING Billie Walker - ASSISTANTMatt Martin -- PHOTOGRAPHER Sam Hiscox -- FILMElvire Roux - HAIRJay Turnbell -- MA

Kitty and Dulcie "Got The Love" Collection Featuring Irregular Choice!

In Kitty & Dulcie used Irregular Choice shoes for their 2014 "Got The Love" collection photoshoot! See images below!   I Got You Babe bridal gown, £325; Truly Madly Deeply Veil, £45 from Kitty & Dulcie, also featuring "Bloxy" Irregular Choice heels.   Hopelessly Devoted bridal gown, £385 from Kitty

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