Articles

Choosing your dream Wedding Shoe!

Your big day approaching? Need a helping hand to find the perfect shoe? Read our guide below and take one step closer to walking down the aisle in your dream shoes!Find your Irregular wedding aesthetic!Here at ‘Irregular Choice’ we know our fans love all things quirky, colourful and bold and naturally your wedding will be just as individual an

An interview with a very Irregular Wedding Photographer!

We've gone wacky for weddings and batty for all things bridal! To honour all things romance, we have dedicated the whole month of February to celebrating the Irregular Choice 'Month of Love'!Any blushing brides to be or gorgeous grooms out there? Then have we got something special for you?Vicky Dubois is a wedding photographer extraordinaire and h

'Month of Love'

It's officially the Irregular Choice 'Month of Love'!This whole month we will be celebrating love and all things wedding! We have some exciting things planned and you're invited to join in the celebrations! But for now - take a look at our classic wedding styles and get some inspiration for your own big day!Abigail's Party!A real IC classic - 'Abig

Summer Sale Top Picks!

This summer has been a scorcher but not as scorching as our sale! Craving a new addition to your collection? Fancy a little treat for your feet? Select your size below to start shopping the sale!Shop By Size!            Take me to the homepage >Take me to new arrivals >

Celebrating the IC Family - Dan's Mum Carol!

  This kit is an iconic style, adapted and bought to life for our 20th year to celebrate someone who is, and always has been, an incredible inspiration to Irregular Choice, Dan’s Mum!Dan didn't study design academically but learnt everything he knows about designing footwear from his mum Carol, from a very young age.A successful shoe design

Irregular Choice Birmingham are hiring!

Experienced Sales Person/SupervisorWe are hiring for a confident, bubbly and bright individual to join our fabulous Irregular Choice Birmingham team at Supervisor level! You must be sales driven and capable of delivering exceptional levels of customer service with personality and flare – a positive attitude is a must!Responsibilities will inc

Buy from Irregularchoice.com for your chance to win!

Terms and conditionsDiscounts exclude Disney collaborations and sale products. The discount can be applied to a basket up to a total of $450 AUD/ £250 GBP/ $320 USD, is single-use and is not transferrable or eligible for refund. The photo shared must be in accordance with the guidelines of Facebook and Instagram and must be shared to Instagram an

Join us for the Family Reunion - Launching Friday!

View the teaser video on YoutubeCLICK THE IMAGES BELOW TO SEE YOUR PREVIEW STYLES!       Launching online and in stores on Friday at 12pm noon GMT!VIEW YOUR PREVIEW STYLES!

Easy step by step guide to applying Sole Protectors

If like us, you consider your Irregular Choice printed outsoles a work of art, you will want to preserve them as best you can, whether you're wearing them or not!A pair of Irregular Choice Sole Protectors will protect your beautiful printed outsoles for longer so you can walk, dance and strut in style knowing that the artwork isn’t being worn

Retail Sales Assistant - Birmingham

Irregular Choice Birmingham is looking for an experienced Sales Assistant to become a bright and colourful part of our team.We are looking for an enthusiastic Sales Assistant who, ideally, has lots of sales experience with a passion for the brand, are sales driven and provide excellent customer service.We require someone who is flexible to work wee

The Irregular Guide to Melbourne

   If you love good food, great coffee and fantastic shopping, you will fall head over heels (pun intended) for Melbourne! This vibrant and quirky city is the perfect home for our first Australian store! Our magnificent and friendly Melbourne team can't wait to share all of their favourite hidden cafes, bars and street art with you!S

Perfect Spring Wedding Shoes

Spring has sprung and the wedding season is blossoming! If you're looking for styles to walk down the aisle in then look no further because your sole-mate is here!From white glitter to vintage-inspired lace, Irregular Choice is renowned for the uniqueness and wow-power we bring to shoes, which makes us + wedding shoes a match made in heaven!'We're

Our Irregular Guide to Manchester!

Ay up our kid! Our wonderwall (woops, we mean wonderful) Manchester Store team are here to give you all the gossip on trams, canals and everything in between in our Irregular guide to Manchester!STAYWhat hotels/accommodation offer the most uplifting stay?The Gotham Hotel is just STUNNING if you really want to push the boat out! With a rooftop infi

Introducing Irregular Day - Saturday 9th March!

Watch our video with Dan Sullivan to find out how you can celebrate Irregular Day with us on Saturday, March 9th!Take me to the homepage >Take me to new arrivals >Take me to SALE >

A quick look at our team's chosen charities!

Irregular day is all about trying something new, coming together and having fun! We'd love for you to take part whether it's trying something new for breakfast or hiking a mountain!Some of our team have decided to do their Irregular day challenge to raise money for charities and here's a peek at some of the charities our team have chosen:Bully Zero

Fan Friday - New year, new you!

Seeing all the amazing #irregularchoice fan photos on Instagram is a weekly treat for the Irregular Choice family and we've chosen some gems this week to showcase!Remember to tag your images with the hashtag on Instagram so we can see your wonderful shots! Our favourites each week feature in our 'Fan Friday' post, so keep your eyes peeled! 

Fan Friday - January blues be gone!

Seeing all the amazing #irregularchoice fan photos on Instagram is a weekly treat for the Irregular Choice family and we've chosen some gems this week to showcase!Remember to tag your images with the hashtag on Instagram so we can see your wonderful shots! Our favourites each week feature in our 'Fan Friday' post, so keep your eyes peeled! 

Irregular Choice spreading its unicorn wings in Australia…

Over the years, we at Irregular Choice have seen a really exciting increase in fans in Australia, so it was an obvious choice of location to focus our attention and spread our rainbow wings toward.In 2017, the owners of Irregular Choice jumped upon a unicorn and flew across the seas from their original home in Brighton UK to arrive on Australia’s

Our Top Sale Picks!

Mer Magic >Rainbows and unicorns for everyone! This glitter-encrusted flat will have you leaping with joy with Misty, your favourite irregular unicorn.Loosen The Reins >Rainbows and unicorns for everyone! This glitter-encrusted flat will have you leaping with joy with Misty, your favourite irregular unicorn. Chili Hot >All we need in life

COMPETITION TIME! 12 Irregular Days of Christmas

Just share your favourite Irregular Choice accessory from our secret stocking category on Facebook with the #irregularchoice and #stockingfiller hashtags for your chance to win what you share!There will be 12 chances to win - and the winners will be announced each day from 1st - 12th December at 12pm GMT on Facebook. The competition ends on 12th

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