Danny Sullivan

Who's ready for tomorrow?

Who's ready for tomorrow?x4 Bunnies - x3 Unicorns #ICGOLDFriday 31st October - 12 Noon (UK Time)Same rules apply.... #VeryLimited #Exclusive

One Who Charms is Back in Black!

 Due to popular demand we are happy to announce that One Who Charms is back in a brand new colour which even comes with a matching bag!We will be releasing this very limited edition style on Friday the 30th of May at 12 O'clock UK time so be ready as last time One Who Charms was gone in a flash!

Irregular Choice Spring Summer 2014 Teaser Video

Check out video below! Irregular Choice Spring Summer 2014 Collection Teaser Collections available in-stores and online 6th Feb 2014Laura Borges-Ribeiro - MODELJoshua Sewell/Amy Beckwith -- IRREGULAR CHOICEHeather Falconer - STYLING Billie Walker - ASSISTANTMatt Martin -- PHOTOGRAPHER Sam Hiscox -- FILMElvire Roux - HAIRJay Turnbell -- MA

Phoenix Magazine gets up close and personal with Owner and Designer 'Dan Sullivan' ♥

 Phoenix Magazine have interviewed our very own Dan Sullivan, asking lots of fun and interesting questions like "In a fire I would save…", " My biggest fashion mistake..." and find out an interesting secret no one has ever heard before.You can check out the interview article right here

Dan Sullivan on the Alan Titchmarsh Show!

Dan Sullivan (Owner & Designer) recently made a last minute live television appearance on The Alan Titchmarsh Show on the 9th of October featuring in a broadcast about the history of shoes, Design and High Heels . Dan talks about the brand Irregular Choice, the elements of the design process, how a shoe is developed and constructed.The shoe f

Danny Sullivan visits Whoopi Goldberg at The View

The creator and founder of Irregular Choice Danny Sullivan has made a special trip over to New York this week to see our favourite celebrity fan, Whoopi Goldberg!Whoopi, who has quite a collection of Irregular Choice personally invited Danny to visit her on this recent trip on the set of her popular chat show The View. She will be giving him a behi

De Montfort University Visit

Creator and founder of Irregular Choice, Danny Sullivan, will be visiting De Montfort University in Leicester tomorrow afternoon to give an end of the year talk with students coming to the end of their footwear design degree courses!Danny will be talking to the students about his journey through the footwear industry, how he arrived and stamped his

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