Irregular Occasions

The Irregular Choice and London College of Fashion Collection is now available!

New for Summer 2011, Irregular Choice have just launched a Limited Edition LCF Collection as part of a London College of Fashion student design Project.Two lucky students fought off fierce competition from other young footwear designers of Cordwainers at London College of Fashion, Europe’s leading footwear and accessories college, to win the cove

De Montfort University Visit

Creator and founder of Irregular Choice, Danny Sullivan, will be visiting De Montfort University in Leicester tomorrow afternoon to give an end of the year talk with students coming to the end of their footwear design degree courses!Danny will be talking to the students about his journey through the footwear industry, how he arrived and stamped his

Irregular Choice New York Royal Wedding Party!

On Saturday 30th April 2011 we hosted an event in line with the Royal Wedding of Prince William to Kate Middleton.Celebrating that we are a British brand, .we had white, red and blue blue manicures by make up company POP. Also red, white and blue cupcakes by Baked by Melissa and Cadburys mini eggs.We set up a Croquet lawn in store (which mainly int

Irregular Choice at Unique Brighton

The traders of Unique Brighton are staging an afternoon of free fashion as part of the Festival of Shopping at the Thistle Hotel on 9 April.There will be a series of free shows hosted by the delightfully entertaining Sophie Corbett (daughter of Ronnie) and Steve Jones (aka Jonesy) from Juice FM. The shows are repeated 3 times throughout the day

Sugarland Blog on the Q&A evening with Dan Sullivan

As you know, Irregular Choice are featured in Shoes the Musical, which is currently lighting up London’s west end. On Friday evening Danny participated in a Q&A session in the interval of the performance with a select group of bloggers.//www.mysugarland.co.uk/blog/sparkly-spangly-stupendous-shoes/

Irregular Choice hits the West End in Shoes the Musical

Irregular Choice have made their West End debut, in the spectacular new show Shoes the Musical. Danny Sullivan was invited to design some shoes especially for the show – and they certainly are certainly lighting up the stage. On Friday night a very lucky few were invited to a Q&A session with Danny Sullivan in the interval to ask him all abou

Irregular Choice Stores Celebrate Halloween In Style!

Irregular Choice stores got into the spirit of Haloween this year, the staff dressed up in style and competed for a free pair of shoes!We had a record weekend of sales this weekend and the atmosphere in store was buzzing, complete with fancy dress, decoration and plenty of treats!New York pictures....Carnaby Street, London pictures.....Bond Street,

Irregular Choice event at Bus Stop

USA Stockist Bus Stop are hosting an Irregular Choice Mad Make-up Tea Party!The event kicks off to a start on Friday the 22nd October at 5.30pm until 8.30pm.Bus Stop is mad about the Irregular Choice Autumn Collection and wants you to come along and experience it for yourselves.You can preview and pre-order the Autumn collection on the night and al

New York Fashion's Nigh Out September 10th

The Irregular Choice New York store took part in Fashion's Night Out on September the 10th. The shop was buzzing all night with shoppers stopping by to check out the Irregular Choice store. Lots of customers old and new. The night was themed as an English Tea Party with cupcakes too!Check out the pictures from the evening.....

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