London

Macmillan Coffee Morning

Come visit one of our stores on Friday the 25th of September from 10 o'clock and take part in one of our fabulous cake morning events to help raise money for Macmillan Cancer Support.This fantastic charity is there to support cancer sufferers from the moment of diagnosis all the way though to treatment and beyond. As well as supporting cancer suffe

20% off Mens this Thursday in our Carnaby Street Store!

DonnieMannyDesmondChester Our Flag Ship Irregular Choice Carnaby Street Store is taking part in the annual GQ style night shopping event on Thursday 17 September from 5-9pm and will be giving 20% off all mens product to mark the occasion!Offer only valid in our Carnaby street store on night of the 17th of September.35 Carnaby StreetLondonW1F

SPOTTED! Keith Lemon and Eamonn Holmes wearing Mens IC Shoes!

Who spotted Keith Lemon and Eamonn Holmes wearing our brand new "Future Flux" on Celebrity Juice! You can buy them here

Irregular Choice Spring Summer 2014 Teaser Video

Check out video below! Irregular Choice Spring Summer 2014 Collection Teaser Collections available in-stores and online 6th Feb 2014Laura Borges-Ribeiro - MODELJoshua Sewell/Amy Beckwith -- IRREGULAR CHOICEHeather Falconer - STYLING Billie Walker - ASSISTANTMatt Martin -- PHOTOGRAPHER Sam Hiscox -- FILMElvire Roux - HAIRJay Turnbell -- MA

Phoenix Magazine gets up close and personal with Owner and Designer 'Dan Sullivan' ♥

 Phoenix Magazine have interviewed our very own Dan Sullivan, asking lots of fun and interesting questions like "In a fire I would save…", " My biggest fashion mistake..." and find out an interesting secret no one has ever heard before.You can check out the interview article right here

Beach Bunny - The return of Flopsy

Irregular Choice Flopsy made a return to our stores in the super cute polka dot blue and black. The popularity and demand for this style was just as immense as the first time around, selling out online almost instantly to our customers around the world!This was the last of this style so there are some lucky ladies out there that have managed to get

Kyary Pamya Pamya visits Irregular Choice Carnaby Street

Japanese model and singer Kyary Pamya Pamya – Visits our Carnaby Street Store with her Film crew ‘ZIP TV’. Model-singer きゃりーぱみゅぱみゅ , Kyary Pamyu Pamyu visited the Irregular Choice Carnaby Street store yesterday afternoon.  The colorful Kyary has just begun her global tour starting in Belgium & France last week be

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