New York

Behind the Scenes look at our SS14 Lookbook

Take a Behind the scenes look at our Spring Summer 2014 LookbookPhotographer/Direction: Matt MartinFilming: Sam HiscoxStyling: Heather FalconerAssistant Stylist: Billie WalkerModel: Laura Borges-RibeiroMakeup: Jay TurnbullMakeup Assistant: Georgia HopeHair: Elvire RouxBehind The Scenes Images: Amy BeckwithBrand Marketing Manager: Joshua Sewell

Irregular Choice Spring Summer 2014 Teaser Video

Check out video below! Irregular Choice Spring Summer 2014 Collection Teaser Collections available in-stores and online 6th Feb 2014Laura Borges-Ribeiro - MODELJoshua Sewell/Amy Beckwith -- IRREGULAR CHOICEHeather Falconer - STYLING Billie Walker - ASSISTANTMatt Martin -- PHOTOGRAPHER Sam Hiscox -- FILMElvire Roux - HAIRJay Turnbell -- MA

Irregular Choice on the Krelwear Catwalk Show

Fashion press, bloggers and industry influencers flocked to the Karelle Fashion Experience last weekend at Blackwall Studios in Shoreditch.Karelle Levy is a creative force, artist and fashion designer. Her label KRELwear based out of Miami and now New York has created a buzz and stir on the downtown scene, as is worn by well known personalities suc

Update on the Irregular Choice and Tani In Store Launch

On Saturday 19th May Irregular Choice celebrated its first US shop in shop with Tani NY.The event marked the first concession of Irregular Choice's schedule to retail out across the US for this year.The Irregular Choice Section features a design outfitted by Dan Sullivan creator of Irregular Choice, with a mermaid display unit, SS12 print wallpaper

The Irregular Choice New York Trip!

Recently Irregular Choice collaborated with Schuh in their 30th birthday celebrations offering one lucky fan a trip to New York and $200 to spend in the Irregular Choice New York store.Claire Walter was the winner and here is her summary of her visit to the New York Irregular Choice store........Tuesday, we went to Irregular Choice and the staff th

The Irregular Choice New York Spring Summer Launch Party

The Irregular Choice New York store held their Spring Summer 2012 launch party on Saturday 18th February, at the Lafayette Street store in Soho.The party was a huge success, lots of Irregular Choice fans turned up to celebrate the launch of the new season collection.Fashion blogger Audrey Kitching also arrived. Audrey recently took part in a photos

The Smiths pay a visit to Irregular Choice New York

We had some exciting news yesterday from our New York Store. Actor Will Smith popped in to the store with his daughter Willow Smith for a bit of a pre Christmas shopping spree!Irregular Choice Bun in the Oven boots caught Willow's eye and she left wearing them after kindly letting us take a quick snap of her wearing them!

Schuh Celebrate their 30th Birthday with Irregular Choice

As part of their 30th birthday celebrations, Schuh are running a competition with Irregular Choice!The lucky winner will a weekend trip for themselves and one other person to New York. You will also get the visit the Irregular Choice store in New York and be given $200 to spend in store! The prize includes flight and two night accommodation, based

Irregular Choice New York is Store of the Week!

Irregular Choice are excited about the great blog piece on the New York website Wantlet. They have name the Irregular Choice New York store as store of the week! Take a peek at their blog here .... Wantlet

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