Irregular Choice Blog

The Irregular Guide to Melbourne

   If you love good food, great coffee and fantastic shopping, you will fall head over heels (pun intended) for Melbourne! This vibrant and quirky city is the perfect home for our first Australian store! Our magnificent and friendly Melbourne team can't wait to share all of their favourite hidden cafes, bars and street art with you!S

Perfect Spring Wedding Shoes

Spring has sprung and the wedding season is blossoming! If you're looking for styles to walk down the aisle in then look no further because your sole-mate is here!From white glitter to vintage-inspired lace, Irregular Choice is renowned for the uniqueness and wow-power we bring to shoes, which makes us + wedding shoes a match made in heaven!'We're

Our Irregular Guide to Manchester!

Ay up our kid! Our wonderwall (woops, we mean wonderful) Manchester Store team are here to give you all the gossip on trams, canals and everything in between in our Irregular guide to Manchester!STAYWhat hotels/accommodation offer the most uplifting stay?The Gotham Hotel is just STUNNING if you really want to push the boat out! With a rooftop infi

Introducing Irregular Day - Saturday 9th March!

Watch our video with Dan Sullivan to find out how you can celebrate Irregular Day with us on Saturday, March 9th!Take me to the homepage >Take me to new arrivals >Take me to SALE >

A quick look at our team's chosen charities!

Irregular day is all about trying something new, coming together and having fun! We'd love for you to take part whether it's trying something new for breakfast or hiking a mountain!Some of our team have decided to do their Irregular day challenge to raise money for charities and here's a peek at some of the charities our team have chosen:Bully Zero

Our #ICLOVE competition is HERE!

Love can come in many forms, the love for a partner, the love for a friend, the love for your family, your favourite pet and even the love of SHOES! So this Valentine’s Day we’re putting together a very LOVE-ly treat for you! How to enter:STEP 1: Follow @irregularchoice on Instagram and follow your local Irregular Choice Facebook Page:Australia

Fan Friday - New year, new you!

Seeing all the amazing #irregularchoice fan photos on Instagram is a weekly treat for the Irregular Choice family and we've chosen some gems this week to showcase!Remember to tag your images with the hashtag on Instagram so we can see your wonderful shots! Our favourites each week feature in our 'Fan Friday' post, so keep your eyes peeled! 

Fan Friday - January blues be gone!

Seeing all the amazing #irregularchoice fan photos on Instagram is a weekly treat for the Irregular Choice family and we've chosen some gems this week to showcase!Remember to tag your images with the hashtag on Instagram so we can see your wonderful shots! Our favourites each week feature in our 'Fan Friday' post, so keep your eyes peeled! 

Irregular Choice spreading its unicorn wings in Australia…

Over the years, we at Irregular Choice have seen a really exciting increase in fans in Australia, so it was an obvious choice of location to focus our attention and spread our rainbow wings toward.In 2017, the owners of Irregular Choice jumped upon a unicorn and flew across the seas from their original home in Brighton UK to arrive on Australia’s

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