ss10

Irregular Choice ICED SS10 now available

The new Irregular Choice ICED SS10 collection has started to arrive in store. So far we have the super Galactic Fire trainers in three show stopping colours and the Electrokill hi-top boot. £69 and £88  respectively. There are more style arriving soon of this exciting new collection.

Irregular Choice SS10 at Is Mental Blog

Is Mental blog have featured images from the Irregular Choice Spring Summer 10 collection.Is Mental

Behind the Scenes of the Irregular Choice SS10 Photoshoot

Our SS10 shoot took place on the streets of New York with a great team: Emir Eralp was the photographer, Kim Johnson stylist, Masha Gvozdov for hair and make up and Katya was the model.As the theme of the collection is back to 'Irregular' roots with young, fresh and summertime fabrics and shapes so we went to one of the most creative hot- spots of

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