Each year Dan Sullivan and the team create hundreds of new designs, constantly brainstorming, taking in influences and jotting down ideas whilst always keeping the customers in mind. Dan opened his first shop in Covent Garden, central London, when he was just 18! It was there that the idea was sparked to create something fearless and fun, that stands out from the crowd. To this day that ethos is embodied within every design that leaves our warehouse or stores.

We love sharing our fabulous creations with all of you. We know that every post, reel and story we put out there gives us an amazing opportunity to engage and interact with you, the Irregular faithful. Our marketing team are a pretty creative bunch, and they love thinking of new ways to showcase the products while having fun at the same time!