Monthly Archives: February 2012

Audrey Kitching wears Irregular Choice Brodes

Check out this picture of Audrey Kitching, USA Fashion Blogger in a recent photoshoot. Audrey is a huge fan of Irregular Choice and is seen here in Irregular Choice Garage Glamour.Garage Glamour is available in all Irregular Choice stores and online!

Irregular Choice Hong Kong Store Launch

Irregular Choice has announced the opening of a new store in Hong Kong, located in one of the most fashion conscious areas, Cleveland Street, Fashion Walk, Causeway Bay. The store will be the first to represent Irregular Choice in Asia, following a continued demand for fashion forward footwear in the Asian market.The store consists of 1000sq feet,

The Irregular Choice New York Trip!

Recently Irregular Choice collaborated with Schuh in their 30th birthday celebrations offering one lucky fan a trip to New York and $200 to spend in the Irregular Choice New York store.Claire Walter was the winner and here is her summary of her visit to the New York Irregular Choice store........Tuesday, we went to Irregular Choice and the staff th

Irregular Choice Nominated in Drapers Awards

We have some exciting Irregular Choice news!Irregular Choice have been nominated in two categories at this years Drapers Awards. The nominations are for Designer of the Year and Best Shop Interior in their footwear and accessories category.We are keeping our fingers crossed for a good result and will keep you posted!

Irregular Choice Feature in Kovak Music Video

Irregular Choice have made an appearance in a new music video for the band Kovak. Their newly released video for the track Killer Boots features a mountain on Irregular Choice shoes and boots. To view the video click on the Kovak link below the image.Kovak

The Irregular Choice Jessie J Shoe!

Here at Irregular Choice we are huge fans of Jessie J! So much so, we have decided to name a shoe after her! MTV style reported on this.Take a look at Jessie Jessie, brand new in our Spring Summer 2012 collection!

Soulja Boy in Irregular Choice Big Dadda Boots

US rapper Soulja Boy was snapped wearing a pair of Irregular Choice Big Dadda boots in the camo print. Soulja Boy is a big fan of Irregular Choice, look out for more pictures coming soon!

The Irregular Choice New York Spring Summer Launch Party

The Irregular Choice New York store held their Spring Summer 2012 launch party on Saturday 18th February, at the Lafayette Street store in Soho.The party was a huge success, lots of Irregular Choice fans turned up to celebrate the launch of the new season collection.Fashion blogger Audrey Kitching also arrived. Audrey recently took part in a photos

Irregular Choice makes the finals of The Footwear Industry Awards

We are excited to announce that Irregular Choice made the finals of The Footwear Industry Awards in the Best Footwear brand category. Coming a close second this year we are so proud of the result!We have been nominated for more awards this year so we are keeping everything crossed for more great results!

Irregular Choice on Romanian TV

The popular Romanian TV show Rai Da Buni aired with one of the assistants to the presenter Mihai Morar wearing Irregular Choice throughout the entire show!

Irregular Choice in Fabulous

Irregular Choice featured in the Sunday supplement Fabulous in their "Tweet Me" top fashion picks!New for Spring Summer 2012 is the gorgeous Fresh Cut Grass style, now available in Red, Black or Mint Green..... but wait there is one more surprise! There is a wedding version coming very soon that is set to take your breath away!

Irregular Choice in Company Magazine

We are so excited about our new Irregular Choice Spring Summer 2012 arrivals that are hitting the stores as we speak.On our first pieces of great press for the season is in Company Magazine for the March 2012 edition.Their blooms feature showcases the fabulous new Love Bug style which is already proving itself as a top seller for the summer. Availa

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