The Irregular guide to Brighton

Brighton is booming with creativity, energy and originality; it's no wonder it's the hometown of the Irregular Choice family!

The team at our Brighton store, in the heart of the infamous North Laines, have lovingly combined their insider knowledge to create the perfect irregular guide to the city.

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What hotels/accommodation offer the most uplifting stay?

Brighton is famous for its boutique hotels, many of which can be found in Kemp town on streets leading down to the sea. Hotel Pelirocco is the boutique of all boutique hotels in Brighton, known as 'England's most Rock N Roll hotel' with 19 individually themed bedrooms, a gig space and cocktail bar.


Where do you go for a yummy breakfast?

How to choose! Brighton is FULL of great independent cafes and coffee shops and would take years to eat in every one! Foodillic on Western Road creates delicious breakfasts from fresh, organic produce, including gluten-free, vegetarian and vegan options.

Most quirky coffee shop?

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Marwoods. This coffee shop houses an eclectic mix of 80s-90s toys and memorabilia and sells incredible coffee, cake and lunch. It is also licensed to sell alcohol and hosts evening events in its lovely hidden garden!

Most amazing flavours of Icecream?

Boho Gelato, found in the south lanes, is a wonderful ice cream parlour and they even created an Ice cream just for Irregular Choice! It was made in honour of our new store design and was, of course, a rainbow Ice Cream with so many flavours. They even created a vegan, dairy-free option for us.

Whats the most irregular place to go to eat?

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La Choza
is a Brighton based Mexican restaurant like no other. Expect sugar skulls, carnival colours and 'build your own burrito' style menus. Nestled in the North Laines, La Choza is walk-in only but don't fear, it's new restaurant on Western Road is perfect for groups and takes bookings.

Local delicacy we mustn’t miss?

Contrary to popular belief, Brighton rock is not the delicacy most Brightonians would recommend! Some of the best vegan and vegetarian food in the UK can be found in Brighton and the likes of Terre à Terre, Food for Friends and Iydea are just a few that are well worth trying.


What do you consider your most beautiful street?

If you're not from the coast, there's nothing better than the promenade on Brighton beach. Walking from the lights and sounds of the buzzing pier to the beautiful remains of the burnt-down west pier, the promenade is awash with bars, carousel rides, fishing museums and arch-way boutiques. Of course, there's also the beautiful, winding lanes...

Where do you wander to get inspired?

Snoopers Paradise is a great place in Kensington Gardens, full of mad and wonderful trinkets, memorabilia and vintage items to get you inspired. Similarly, the roads parallel host some of the best and most inspiring graffiti in the city.

Where to go to experience your culture first hand?

Brighton is a relatively small city, where it's easy to walk (or cycle) around. Have a wander! The North and South Lanes are buzzing with local culture and talent, as is St James Street in Kemp town and Church Road in Hove.

Best park to see colourful flowers?


The Pavillion gardens hold beautiful trees and flowers with a backdrop of the regal Brighton Pavillion - what more could you want?


Most fun to have with kids?

Brighton Pier is full of rides and games, with a very reasonably priced wristband for kids to go on all the rides. With a backdrop of the beach and lots of food and drink vendors, it's not bad for big kids either!

Where to dance like no one is watching?

The Haunt, a former coach station, hosts 'This is 1985' every weekend, transforming you to the '80s whether you lived them or not. Indie 80's tunes make this night more 'Brighton' than 'cheesy'.


What area would you say an Irregular girl would love to shop in?

The North Laines! All the creative, interesting and imaginative shops you could ask for! It's the perfect home for our Irregular Choice store; we're bursting with our own unique and eccentric personality in the infamous heart of our vibrant City.