Irregular Choice Blog

Irregular Choice on Holiday

By Darcy D, Irregular Choice head officeYou’re going on holiday (or you’re just reading this wrapped up like a burrito in a blanket, as the rain speckles the windows, wishing you were going away).Whether you call it going on ‘hollibobs’, ‘vacay’ or just a long weekend, there is a pair of shoes for every place and pace! VeniceDay: B

COMPETITION: Win 2 tickets to our VIP event!

Terms and conditions:Terms & ConditionsThis is a promotion of Irregular Choice, registered office: Design Asylum Retail (UK) Ltd, Reed Taylor Benedict, Unit 3, 1st Floor North, Cavendish House, 369-391 Burnt Oak Broadway, Edgware, Middlesex, HA8 5AW.All competition steps must be followed for a valid entry. Prize tickets cannot be transferred, e

Rounding up in stores soon…

Round up your gang! It’s time to join us on our wildest adventure ever!We are super excited to announce our playful Toy Story Collection.This collection is guaranteed to take you to infinity and beyond! Featuring all the best-loved characters, Woody, Buzz, Jessie and the whole gang adorn a colourful range of boots, shoes, bags and tights.You're g

Aloha! Hula on Over...

This week's guest post from Oh Reinette, part of the great Customer Service team at Irregular Choice:Products Used:Hula Dreams (Pink)Gold Shopping ToteFlipside SunglassesHoli-DAZE!'The sun is shining, SHINE BRIGHTER!'A jumpsuit in sunshine yellow is the perfect alternative to a summer dress – a generous, boxier fit is right on trend and will rea

Fan Friday the Irregular way - On Thursday!

We love seeing the beautiful images that our fans post of them wearing our shoes so it seemed only right to share the love with you.  We've handpicked some of our favourite pictures this week for you to enjoy!Tag your images with the hashtag #IrregularChoice on Instagram and we will pick our favourites to share each week in our 'Fan Friday

Fan Friday - That Friday Feeling

We love seeing the beautiful images that our fans post of them wearing our shoes so it seemed only right to share the love with you.  We've handpicked some of our favourite pictures this week for you to enjoy!Tag your images with the hashtag #IrregularChoice on Instagram and we will pick our favourites to share each week in our 'Fan Friday

Everyday essentials- What’s in my bag...

By Darcy D, Irregular Choice head officeHave you have seen one of our beautiful bags and thought “It is lovely but is it big enough? Can I fit my houseplant, kitchen sink and next door’s dog* inside?”Well, today on the blog I’m sharing the essentials that I carry in my IC bag, showing you just how practical and spacious it is for everyday u

Fan Friday - Sunny Daze!

We are constantly blown away by the beautiful images that our fans post online of them wearing our shoes so it seemed only right to share the love with you.  We have hand picked some of our favourite pictures this week for you to feast your eyes over!Tag your images with the hashtag #IrregularChoice on Instagram and we will pick our favourit

What's in your box?

Irregular Choice boxes are works of art on their own and their designs are just as beautiful as our shoes, so we were curious, what do our fans do with the boxes when they get home? Do they keep the shoes tucked up safely in their original packaging, put the shoes on display and discard the boxes or use them for something else all together?We asked

Fan Friday - April Showers!

We are constantly blown away by the beautiful images that our fans post online of them wearing our shoes so it seemed only right to share the love with you.  We have hand picked some of our favourite pictures this week for you to feast your eyes over!Tag your images with the hashtag #IrregularChoice on Instagram and we will pick our favourit

Summer Of Love- The style guide

This week's guest post from Oh Reinette at Irregular Choice:Products Used:Summer Of Love (Pastel) – £119.00Unicorn Dreaming Jewellery Set - £49.99Embrace head to toe pastels!"Let your sparkly ‘Summer Of Love’ shoes shine by keeping it simple up top."An oversized T-shirt dress will be comfortable, relaxed and chic. Keep details to

12 Things Only Irregular Choice Fans Will Understand

Being an Irregular Choice fan means you are part of a very special & unique club, full of passionate, dedicated and super stylish individuals. As part of this club, there are some things that only you will understand:♥ The desire to collect all the different seasons box designs is real - because the boxes are just as beautiful as the shoes!

Fan Friday - Easter Weekend

We are constantly blown away by the beautiful images that our fans post online of them wearing our shoes so it seemed only right to share the love with you.  We have hand picked some of our favourite pictures this week for you to feast your eyes over!Tag your images with the hashtag #IrregularChoice on Instagram and we will pick our favourit

Get Snapped in our Cute Irregular Choice Photo Frame!

If you are a regular visitor to our stores you may have seen our new super cute Selfie Photo Frames. Fans have been queuing up to get snapped with the frames and they are a must have shot for your Instagram feed.Check out our gallery of some of our favourite shots so far.And last but not least, our favourite from the Leicester store - taken just a

Fan Friday - Spring has Sprung!

We are constantly blown away by the beautiful images that our fans post online of them wearing our shoes so it seemed only right to share the love with you.  We have hand picked some of our favourite pictures this week for you to feast your eyes over!Tag your images with the hashtag #IrregularChoice on Instagram and we will pick our favourit

Magic Garden Heel collection launches today!

Take a stroll through our whimsical paradise as our Magic Garden heel collection hops into stores and online today.The collection features see through wedge heels with super cute garden scenes inside including faux grass detailing, wild flowers and adorable woodland animals and characters.Click here to buy the collection now.Forbury GardensGarden

Fan Friday - Somewhere over the Rainbow!

We are constantly blown away by the beautiful images that our fans post online of them wearing our shoes so it seemed only right to share the love with you.  We have hand picked some of our favourite pictures this week for you to feast your eyes over!Tag your images with the hashtag #IrregularChoice on Instagram and we will pick our favourit

Introducing: Our Irr-egg-ular Easter competition!

Enter our Irr-egg-ular Easter competition to win a £100 Irregular Choice gift voucher!To enter the competition, please follow the instructions below:1. Decorate your very own Irr-egg-ular egg2. Share a photo of your entry on Facebook and tag @irregularchoice3.Follow the Irregular Choice facebook page!The competition closes on Monday 2nd Apri

Fan Friday - Mad March!

We are constantly blown away by the beautiful images that our fans post online of them wearing our shoes so it seemed only right to share the love with you.  We have hand picked some of our favourite pictures this week for you to feast your eyes over!Tag your images with the hashtag #IrregularChoice on Instagram and we will pick our favourit

Rainbows and Unicorns, Oh My!!!!!!!! On Sale in Stores & Online Now.

Flying over the rainbow, on a unicorn and landing in stores & online right now is our new collection of Misty Rainbow bags, shoes, purses & pouches!Click here to get your share of the magic before they disappear!The collection features 5 designs and colourways that each include a shoe, bag, pouch & purse.Other Items featured in shoot

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