Carnaby Street

20% off Mens this Thursday in our Carnaby Street Store!

DonnieMannyDesmondChester Our Flag Ship Irregular Choice Carnaby Street Store is taking part in the annual GQ style night shopping event on Thursday 17 September from 5-9pm and will be giving 20% off all mens product to mark the occasion!Offer only valid in our Carnaby street store on night of the 17th of September.35 Carnaby StreetLondonW1F

ICE CREAM PARTY!!

Yes you heard us right!Irregular Choice is holding an Ice Cream Party to celebrate the launch of their ice cream heels! There will also be FREE ice cream from  La Gelatiera - Artisan Gelato at particular time slots during the day!!! Join the fun and visit our Carnaby Street store on the 28th of March!Details below:

One Who Charms is Back in Black!

 Due to popular demand we are happy to announce that One Who Charms is back in a brand new colour which even comes with a matching bag!We will be releasing this very limited edition style on Friday the 30th of May at 12 O'clock UK time so be ready as last time One Who Charms was gone in a flash!

Release the Unicorns!

Irregular Choice released a range of amazing Unicorn heeled shoes back in 2014 which took the world by storm. These shoes were so popular they sold out company wide in under 3 hours. You simply won't be able to forget these Unicorn heels, even in Eternity! Join this Unicorn for a fantasy ride across the galaxy.Take a look at our current unicorn th

Behind the Scenes look at our SS14 Lookbook

Take a Behind the scenes look at our Spring Summer 2014 LookbookPhotographer/Direction: Matt MartinFilming: Sam HiscoxStyling: Heather FalconerAssistant Stylist: Billie WalkerModel: Laura Borges-RibeiroMakeup: Jay TurnbullMakeup Assistant: Georgia HopeHair: Elvire RouxBehind The Scenes Images: Amy BeckwithBrand Marketing Manager: Joshua Sewell

Irregular Choice Spring Summer 2014 Teaser Video

Check out video below! Irregular Choice Spring Summer 2014 Collection Teaser Collections available in-stores and online 6th Feb 2014Laura Borges-Ribeiro - MODELJoshua Sewell/Amy Beckwith -- IRREGULAR CHOICEHeather Falconer - STYLING Billie Walker - ASSISTANTMatt Martin -- PHOTOGRAPHER Sam Hiscox -- FILMElvire Roux - HAIRJay Turnbell -- MA

Kitty and Dulcie "Got The Love" Collection Featuring Irregular Choice!

In Kitty & Dulcie used Irregular Choice shoes for their 2014 "Got The Love" collection photoshoot! See images below!   I Got You Babe bridal gown, £325; Truly Madly Deeply Veil, £45 from Kitty & Dulcie, also featuring "Bloxy" Irregular Choice heels.   Hopelessly Devoted bridal gown, £385 from Kitty

Metro puts Irregular Choice Carnaby Street in their Top 5 Shoe Shops!

We love that the Metro London has put our very own Irregular Choice store, Carnaby Street, London in their top 5 unusual shoe stores!Take a look here....//bit.ly/120oCuM

Beach Bunny - The return of Flopsy

Irregular Choice Flopsy made a return to our stores in the super cute polka dot blue and black. The popularity and demand for this style was just as immense as the first time around, selling out online almost instantly to our customers around the world!This was the last of this style so there are some lucky ladies out there that have managed to get

Kyary Pamya Pamya visits Irregular Choice Carnaby Street

Japanese model and singer Kyary Pamya Pamya – Visits our Carnaby Street Store with her Film crew ‘ZIP TV’. Model-singer きゃりーぱみゅぱみゅ , Kyary Pamyu Pamyu visited the Irregular Choice Carnaby Street store yesterday afternoon.  The colorful Kyary has just begun her global tour starting in Belgium & France last week be

Keith Lemon at Irregular Choice Carnaby Street

Here's Keith Lemon and Emily Attack trying on some of our fabulous clothing collection last month in our Irregular Choice Carnaby London Store! Keith's favourite's were our 'Pac A Pinapple' poncho & our 'Mufasa' head piece! Both available in-store and online whilst stocks last!Comedian and TV presenter Keith Lemon visited the Irregular Choice s

Keith Lemon at Irregular Choice Carnaby Street

Comedian and TV Presenter Keith Lemon visited the Irregular Choice store on Carnaby Street during his Christmas special of his TV show Lemon la Vida Loca. Keith and actress Emily Attack go on a shopping trip to buy Keith's girlfriend a Christmas present.While they were  in the Irregular Choice store Emily picked up the Twit Twoo shopper and Keith

Kat Von D at Irregular Choice Carnaby Street

We were paid a visit by one of our favourite celebrity fans this week at the Irregular Choice Carnaby Street, London store.Kat Von D called in and bought a pair of Dan Sullivan Agasa Trebelina and Audrey Loves. She returned later to pick up another pair.... Irregular Choice Rosie Joy!Kat then tweeted to show all her fans her amazing new Dan Sulliva

Kat Von D visits Irregular Choice Carnaby Street

Kat Von D loves Irregular ChoiceThe American tattoo artist, model and television personality is best known for her work as a tattoo artist on the TLC reality television show LA Ink.Today she is taking a break from her L.A. lifestyle with some serious shopping and what place is better than our fabulous Carnaby Street Store!Kat walked away with a bun

Jesy Nelson of Little Mix visits Irregular Choice Carnaby Street

Jesy Nelson visited the Irregular Choice store on Carnaby Street to buy the Bun in the Oven shoes for her New Year Eve outfit! Jesy is part of the UK 2011 XFactor winning girl band Little Mix who are set for big things in 2011!We think she looks great in her Irregular Choice Bun in the Oven!

Grazia Night at Irregular Choice on Carnaby Street

Its that time of year again!! Nicely ahead of Christmas its the Irregular Choice Grazia Night on Carnaby Street, London.This shopping event is on Thursday the 17th November 2011 and allows Grazia readers to enjoy a fun filled night of retail therapy between 5pm and 9pm.Save 20% in over 100 shops, bars and restaurants on this evening only!

Irregular Choice Tropical T-Shirt Dresses!

We keep adding to our clothing collection here at Irregular Choice. Two of the new styles to hit the stores are our Tropicana and Liberace t-shirt dresses. Available in greys and purples. The Tropicana is £32 and Liberace is £34. Featured here and kindly modeled by our Carnaby Street sales team!

The Irregular Choice and London College of Fashion Collection is now available!

New for Summer 2011, Irregular Choice have just launched a Limited Edition LCF Collection as part of a London College of Fashion student design Project.Two lucky students fought off fierce competition from other young footwear designers of Cordwainers at London College of Fashion, Europe’s leading footwear and accessories college, to win the cove

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