New York

Behind the Scenes look at our SS14 Lookbook

Take a Behind the scenes look at our Spring Summer 2014 LookbookPhotographer/Direction: Matt MartinFilming: Sam HiscoxStyling: Heather FalconerAssistant Stylist: Billie WalkerModel: Laura Borges-RibeiroMakeup: Jay TurnbullMakeup Assistant: Georgia HopeHair: Elvire RouxBehind The Scenes Images: Amy BeckwithBrand Marketing Manager: Joshua Sewell

Irregular Choice Spring Summer 2014 Teaser Video

Check out video below! Irregular Choice Spring Summer 2014 Collection Teaser Collections available in-stores and online 6th Feb 2014Laura Borges-Ribeiro - MODELJoshua Sewell/Amy Beckwith -- IRREGULAR CHOICEHeather Falconer - STYLING Billie Walker - ASSISTANTMatt Martin -- PHOTOGRAPHER Sam Hiscox -- FILMElvire Roux - HAIRJay Turnbell -- MA

Irregular Choice on the Krelwear Catwalk Show

Fashion press, bloggers and industry influencers flocked to the Karelle Fashion Experience last weekend at Blackwall Studios in Shoreditch.Karelle Levy is a creative force, artist and fashion designer. Her label KRELwear based out of Miami and now New York has created a buzz and stir on the downtown scene, as is worn by well known personalities suc

Update on the Irregular Choice and Tani In Store Launch

On Saturday 19th May Irregular Choice celebrated its first US shop in shop with Tani NY.The event marked the first concession of Irregular Choice's schedule to retail out across the US for this year.The Irregular Choice Section features a design outfitted by Dan Sullivan creator of Irregular Choice, with a mermaid display unit, SS12 print wallpaper

The Irregular Choice New York Trip!

Recently Irregular Choice collaborated with Schuh in their 30th birthday celebrations offering one lucky fan a trip to New York and $200 to spend in the Irregular Choice New York store.Claire Walter was the winner and here is her summary of her visit to the New York Irregular Choice store........Tuesday, we went to Irregular Choice and the staff th

The Irregular Choice New York Spring Summer Launch Party

The Irregular Choice New York store held their Spring Summer 2012 launch party on Saturday 18th February, at the Lafayette Street store in Soho.The party was a huge success, lots of Irregular Choice fans turned up to celebrate the launch of the new season collection.Fashion blogger Audrey Kitching also arrived. Audrey recently took part in a photos

The Smiths pay a visit to Irregular Choice New York

We had some exciting news yesterday from our New York Store. Actor Will Smith popped in to the store with his daughter Willow Smith for a bit of a pre Christmas shopping spree!Irregular Choice Bun in the Oven boots caught Willow's eye and she left wearing them after kindly letting us take a quick snap of her wearing them!

Schuh Celebrate their 30th Birthday with Irregular Choice

As part of their 30th birthday celebrations, Schuh are running a competition with Irregular Choice!The lucky winner will a weekend trip for themselves and one other person to New York. You will also get the visit the Irregular Choice store in New York and be given $200 to spend in store! The prize includes flight and two night accommodation, based

Irregular Choice New York is Store of the Week!

Irregular Choice are excited about the great blog piece on the New York website Wantlet. They have name the Irregular Choice New York store as store of the week! Take a peek at their blog here .... Wantlet

Vicky Asher in the Irregular Choice New York store

Vicky Asher from the band Cobra Starship called in to the Irregular Choice New York store yesterday to pick up some new shoes for her tour.She picked up a pair of Night Under the Stars, which we think look great on her, as well as a Delilah bag and Smooch!

Irregular Choice New York Storefront

The Irregular Choice store is sporting a new look with a huge new window graphic.  We think it looks super cool! If you are in New York pop along to the store at 276 Lafayette Street, New York 10012.

Danny Sullivan visits Whoopi Goldberg at The View

The creator and founder of Irregular Choice Danny Sullivan has made a special trip over to New York this week to see our favourite celebrity fan, Whoopi Goldberg!Whoopi, who has quite a collection of Irregular Choice personally invited Danny to visit her on this recent trip on the set of her popular chat show The View. She will be giving him a behi

Irregular Choice in Cosmopolitan Magazine

We just spotted a great fashion shoot featuring two Irregular Choice styles from the Spring Summer 2011. Take a look at the shots from the latest edition of Cosmpolitan magazine featuring Irregular Choice Devils Desire and Irregular Choice Star of Hope.Both styles are available now in our Carnaby Street London, New York, and Bond Street Brighton st

The Irregular Choice and London College of Fashion Collection is now available!

New for Summer 2011, Irregular Choice have just launched a Limited Edition LCF Collection as part of a London College of Fashion student design Project.Two lucky students fought off fierce competition from other young footwear designers of Cordwainers at London College of Fashion, Europe’s leading footwear and accessories college, to win the cove

Whoopi Goldbery on the Jimmy Fallon show wearing her Irregular Choice!

Some exciting news, we love Whoopi Goldberg and the fact that she is adoring Irregular Choice!After a recent shopping spree at our London, New York and Web stores she has built up quite a collection.For a recent appearance on the Jimmy Fallon show out in the US, Jimmy said "Whoopi you always wear the best shoes' she replied 'Its Irregular Choi

Irregular Choice in Time Out New York

The cute Irregular Choice Bacon and Eggs sandals for Spring Summer 2011, have featured in the Time Out New York - Style Passport Britain article.

A Royal Occassion at Irregular Choice

Irregular Choice has got wedding fever and getting ready to celebrate the big day for our own Prince William and Kate Middleton.To start of the celebrations in store take a look at our fabulous new New York Store window decorations to celebrate the occassion.Don't forget our own wedding collection fit for an Irregular Princess and the iconic Patty,

Whoopi Goldberg visits the Irregular Choice Store!

<!--StartFragment-->Our good friend Whoopi Goldberg dropped into the Irregular Choice New York store today to say Hi and check out our new Irregular Choice SS11 styles in person.She picked up Longerlashes, Abigails Party and Can't touch This.What a Whoop of a day!

New Spring Summer 2011 Irregular Choice Exclusives

Irregular Choice have launched their early bird 2011 Spring Summer collection!Be the first to get online and see some fab new styles for the coming season including new Flick Flack, exclusive to Irregular Choice Abigails Party and also the exclusive Twinkle Star!This new collection is selling fast so visit our stores in London, Brighton, New York o

Blogger Seden Visits Irregular Choice New York

An Irregular Choice fan and blogger Seden visited the Irregular Choice New York Store in Soho earlier in November this year!She wrote a blog on Irregular Choice with loads of pictures taken on her Irregular adventure!To read the blog visit this link :sedenlarina

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