Design Asylum Retail Ltd (Trading as Irregular Choice) ("We" or "us") are committed to protecting and respecting your privacy.
In this policy, "Data Protection Legislation" means the Data Protection Act 1988 as superseded by General Data Protection Regulation, EU 2016/679 ("GPDR") or any successor legislation to the GDPR.
For the purpose of the Data Protection Legislation, the data controller is Design Asylum Retail Ltd, 27-28 Meeting House Lane, Brighton, BN1 1HB. Our nominated representative for the purpose of the Data Protection Legislation is Elaine Freeman, who may be contacted on firstname.lastname@example.org.
Under the GDPR, we have a number of lawful reasons that we can use (or 'process') your personal information. One of the lawful reasons is called 'legitimate interests'.
Broadly speaking Legitimate interests means that we can process your personal information if:
So, what does this mean? When you provide your personal details to us we use your information for our legitimate business interests to operate our clothing, footwear and accessories retail sales business. Before doing this, though, we will also carefully consider and balance any potential impact on you and your rights.
Some typical examples of when we might use the approach are for preventing fraud, maintaining the security of our system, enhancing, modifying or improving our services, and identifying usage trends.
The following are some examples of when and why we would use this approach:
We will also hold information about you so that we can respect your preferences for being contacted by us.
When we process your personal information for our legitimate interests, we will consider and balance any potential impact on you and your rights under data protection and any other relevant law. Our legitimate business interests do not automatically override your interests — we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Remember, you can change the way you hear from us or withdraw your permission for us to process your personal details at any time by contacting us as set out in the Your Rights section of this Privacy and Cookies Policy.
Information we may collect from you
We may collect and process the following data about you:
Information that you provide by filling in our application forms on our website www.irregularchoice.com via telephone, email or other online forms, providing the required identification such as name, address, email address, preferences and interests and financial information and providing required supporting documentation. This includes information provided at the time of applying to engage our services, posting material or requesting further services and a box you may tick consenting to use of your details for marketing purposes.
IP addresses and cookies
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to third parties. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
For the same reason, we may obtain information about your general Internet usage by using a cookie file which is stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our site and to deliver a better and more personalised service. Some of the cookies we use are essential for the site to operate.
They enable us:
Where we store your personal data
Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Uses made of the information
To the extent you have expressly consented for us to do so, we may also use your data, to provide you with information about goods and services which may be of interest to you and we may contact you about these by email. We may use and publicly share data (eg: on social media sites such as Instagram) for promotional purposes.
We will only contact you by electronic means e-mail or SMS with information about additional services similar to those which you have previously requested to the extent you have consented for us to do so.
We are committed to ensure that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Disclosure of your information
We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 736 of the UK Companies Act 1985 and to couriers and shipping companies for the purpose of fulfilling your orders.
We may also disclose your personal information to third parties in the limited circumstances where:
We hold your personal information for the term of transactions with you and for the statutory periods required by tax and other governmental authorities.
We will obtain your prior consent (before collecting your data) if we intend to use your data for marketing purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to withhold your consent to such processing by not checking certain boxes on the forms we use to collect your data.
You can also revoke the consent at any time for use of your personal data by us for any purpose by contacting us at elaine@designasylum, by post, phone, or by email.
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Access to information
The Data Protection Legislation gives you the right to access information held about you. Your right of access can be exercised in accordance with the Data Protection Legislation.
If at any time you believe the information we process on you is incorrect, you may request to see this information and request to have it corrected or deleted.
Data handling complaints
If you wish to raise a complaint on how we have handled your personal data, you can contact our nominated representative, who will investigate the matter. If you are not satisfied with our response or believe we are processing your personal data not in accordance with the Data Protection Legislation, you complain to the Information Commissioners Office (ICO) at www.ico.org.uk.
This policy was updated on 21st May 2018.