terms and conditions

This page (together with the documents referred to on it) tells you the terms and conditions on which we supply any of the products (Products) listed on our website www.irregularchoice.com (our site) to you.  Please read these terms and conditions carefully before ordering any Products from our site.  You should understand that by ordering any of our Products, or using our site, you agree to be bound by these terms and conditions.

You should print a copy of these terms and conditions for future reference.


Information About Us

www.irregularchoice.com is a site operated by Design Asylum Retail UK Ltd (we).  We are registered in England and Wales under company number 6668145 with our registered office at Design Asylum Retail (UK) Ltd, Reed Taylor Benedict, Unit 3, 1st Floor North, Cavendish House, 369-391 Burnt Oak Broadway, Edgware, Middlesex, HA8 5AW.

Our Head Office address is: Unit 2 Harbour Trading Estate, Harbour Way, Shoreham By Sea, BN43 5HZ, UK.

Our main trading address is Unit 2 Harbour Trading Estate, Harbour Way, Shoreham By Sea, BN43 5HZ, UK.

Our VAT number is 940 2061 64

Our EORI number is GB940206164000

We trade under the name[s] IRREGULAR CHOICE.


Your Status

By placing an order through our site, you warrant that:

You are legally capable of entering into binding contracts; [and]

You are at least 18 years old;


How The Contract Is Formed Between You And Us

After placing an order, you will receive an e-mail from us acknowledging that we have received your order.  Please note that this does not mean that your order has been accepted.  Your order constitutes an offer to us to buy a Product.  All orders are subject to acceptance by us, and we will confirm such acceptance to you by sending you an e-mail that confirms that the Product has been dispatched (the Dispatch Confirmation).  The contract between us (Contract) will only be formed when we send you the Dispatch Confirmation.

The Contract will relate only to those Products whose dispatch we have confirmed in the Dispatch Confirmation.  We will not be obliged to supply any other Products which may have been part of your order until the dispatch of such Products has been confirmed in a separate Dispatch Confirmation.



We may provide links on our site to the websites of other companies, whether affiliated with us or not.  We cannot give any undertaking, that products you purchase from third party sellers through our site, or from companies to whose website we have provided a link on our site, will be of satisfactory quality, and any such warranties are DISCLAIMED by us absolutely.  This DISCLAIMER does not affect your statutory rights against the third party seller.  We will notify you when a third party is involved in a transaction, and we may disclose your customer information related to that transaction to the third party seller.


Consumer Contract Rights

If you are contracting as a consumer, you may cancel a Contract at any time within fourteen working days, beginning on the day after you received the Products.  In this case, you will receive a full refund of the price paid for the Products in accordance with our refunds policy.

To cancel a Contract, you must inform us in writing. You must also return the Product(s) to us immediately, in the same condition in which you received them, and at your own cost and risk.  You have a legal obligation to take reasonable care of the Products while they are in your possession. If you fail to comply with this obligation, we may have a right of action against you for compensation.

Details of this statutory right, and an explanation of how to exercise it, are provided in the Dispatch Confirmation.


Availability And Delivery

Your order will be fulfilled by the delivery date set out in the Dispatch Confirmation or, if no delivery date is specified, then within 30 days of the date of the Dispatch Confirmation, unless there are exceptional circumstances or the product has an agreed lead time.


Risk And Title

You will be responsible for the Products from the time they are delivered to you: the Products will be at your risk from the time of delivery.

Ownership of the Products will only pass to you when we receive full payment of all sums due in respect of the Products, including delivery charges.


Price And Payment

The price of any Products will be as quoted on our site from time to time, except in cases of obvious error.
These prices include VAT but exclude delivery costs, which will be added to the total amount due as set out in your Order Confirmation or other agreement.

Prices are liable to change at any time, but changes will not affect orders in respect of which we have already sent you a Dispatch Confirmation.

Our site contains a large number of Products and it is always possible that, despite our best efforts, some of the Products listed on our site may be incorrectly priced.  We will normally verify prices as part of our dispatch procedures so that, where a Product's correct price is less than our stated price, we will charge the lower amount when dispatching the Product to you.  If a Product's correct price is higher than the price stated on our site, we will normally, at our discretion, either contact you for instructions before dispatching the Product, or reject your order and notify you of such rejection.

We are under no obligation to provide the Product to you at the incorrect (lower) price, even after we have sent you a Dispatch Confirmation, if the pricing error is obvious and unmistakeable and could have reasonably been recognised by you as a mis-pricing.

Payment for all Products must be by credit or debit card as well as PayPal, and Klarna Pay Later 14, Pay Later 30, and/or Pay in 3 for selected regions.  We accept payment by the following cards: Visa Credit Card, Visa Delta Debit Card, Visa Electron, Mastercard Debit / Credit / Pre Pay, Maestro Debit Card, among others.  We will not charge your credit or debit card until we despatch your order, unless you have sent the owed funds to us via PayPal.

In cooperation with Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden, we offer you the following payment options. Payment is to be made to Klarna:

  • Pay later
  • Pay in 3

Further information and Klarna’s user terms you can find here. General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna's privacy statement.

Vouchers, Discount And Goodwill Codes

Gift vouchers and credit notes issued by us and our stores (Carnaby Street, Manchester and Brighton) are valid in those stores for a year from issue. They are only issued in GBP.  If you return an item that was paid for using a gift voucher or credit note, we will re-issue a credit note to the appropriate value.

Goodwill codes or promotional discount codes (for example, free shipping, 10% off etc) are not transferrable, cannot be re-issued, have no cash or credit value - for example if an order is returned for refund or exchange that used a goodwill voucher as part payment, this discount cannot be refunded back to you or transferred to another item or sale.  Quantity discounts (eg buy 2 items save 10%) only apply when the specified quantity or type of goods is kept by the customer - if you part return an item that qualified you for a quantity discount the discounted amount will be subtracted from your refund. Discount, promotional, or goodwill vouchers cannot be used in conjunction with, or to purchase, other discounts or gift vouchers, and cannot be retroactively applied.  We reserve the right to rescind, suspend or change any issued goodwill discounts or vouchers as we wish.



At times, our website will offer certain Products at a reduced price in a Sale period. Products in any Sale will be depicted clearly with a Sale icon, and the Price will be shown in red alongside the Original Price which will be crossed out.

Sale Prices are liable to change at any time and at our discretion. Further reductions on Products that already show a Sale Price may be applied during any Sale period. Any such changes made to a Product’s Price or Sale Price will not affect orders in respect of which we have already sent you a Dispatch Confirmation.

Returns for Products purchased at Sale Prices are subject to our standard Returns & Refunds Policy.


Our Refunds Policy

When you return an applicable Product to us:

because you have cancelled the Contract between us within the fourteen-day cooling-off period, we will process the refund due to you as soon as possible and, in any case, within 30 days of the day you have given notice of your cancellation. In this case, we will refund the price you paid for the Product in full, excluding the cost of sending the item to you.  You will be responsible for the cost of returning the item to us immediately.  Your refund will be processed withing 10 days of receiving your order back in our offices. Please note if you wish to make a return outiwth the timeframe given , please email customer services to arrange an out of time return, For this we can do a straight swap for the same item in a different size or if you wish to have a credit or exchange this will be at the current selling price of the item.   

for any other reason (for instance, because you have notified us that you do not agree to any change in these terms and conditions or in any of our policies, or because you claim that the Product is defective), we will examine the returned Product and will notify you of your refund via e-mail within a reasonable period of time.  We will usually process the refund due to you as soon as possible and, in any case, within 30 days of the day we confirmed to you via e-mail that you were entitled to a refund for the defective Product. Products returned by you because of a defect will be refunded in full, including a refund of the delivery charges for sending the item to you and any agreed cost incurred by you in returning the item to us.

We will usually refund any money received from you using the same method originally used by you to pay for your purchase.


Right To Cancel

We reserve the right to cancel your order without warning for any reason, especially if we suspect fraud or if we suspect the shoes are being bulk-bought to be re-sold.

We also reserve the right to cancel any voucher codes we believe have been misused. 


Our Liability

We warrant to you that any Product purchased from us through our site is of satisfactory quality and reasonably fit for all the purposes for which products of the kind are commonly supplied.

Our liability for losses you suffer as a result of us breaking this agreement is strictly limited to the purchase price of the Product you purchased [and any losses which are a foreseeable consequence of us breaking the agreement. Losses are foreseeable where they could be contemplated by you and us at the time your order is accepted by us].

This does not include or limit in any way our liability:

  • For death or personal injury caused by our negligence;
  • Under section 2(3) of the Consumer Protection Act 1987;
  • For fraud or fraudulent misrepresentation; or
  • For any matter for which it would be illegal for us to exclude, or attempt to exclude, our liability.


We are not responsible for indirect losses which happen as a side effect of the main loss or damage [and which are not foreseeable by you and us], including but not limited to:

  • loss of income or revenue
  • loss of business
  • loss of profits or contracts
  • loss of anticipated savings
  • loss of data, or
  • waste of management or office time however arising and whether caused by tort (including negligence), breach of contract or otherwise [even if foreseeable]

provided that this clause shall not prevent claims for loss of or damage to your tangible property that fall within the terms of applicable clauses or any other claims for direct financial loss that are not excluded by any of these categories inclusive of this.



We have done our best to display as accurately as possible the colours of the products shown on the irregularchoice.com web site. However, because the colours you see will depend on your monitor, we cannot guarantee that your monitor's display of any colour will be accurate.  Images and descriptions of products are shown as a guide, however we cannot guarantee that the item you receive will exactly match any photograph, description, measurement, dimension or colour shown on our website.  Our products are made by hand and as such from time to time there may be minor imperfections or changes present.  This does not affect your statutory rights as a consumer.  Information given on the customer reviews tab is the opinion of the submitter, and we cannot be held responsible for any inaccuracy, loss, or misrepresentation caused any opinions, information, or guidance expressed in such content.


Import Duty

If you order Products from our site for delivery outside the EU, they may be subject to import duties and taxes which are levied when the delivery reaches the specified destination.  You will be responsible for payment of any such import duties and taxes.  Please note that we have no control over these charges and cannot predict their amount.  Please contact your local customs office for further information before placing your order.

Please also note that you must comply with all applicable laws and regulations of the country for which the products are destined.  We will not be liable for any breach by you of any such laws.


Written Communications

Applicable laws require that some of the information or communications we send to you should be in writing.  When using our site, you accept that communication with us will be mainly electronic.  We will contact you by e-mail or provide you with information by posting notices on our website.  For contractual purposes, you agree to this electronic means of communication and you acknowledge that all contracts, notices, information and other communications that we provide to you electronically comply with any legal requirement that such communications be in writing.  This condition does not affect your statutory rights.


Customer Reviews Service

We will govern your conduct associated with the use of Customer Review service offered on Irregular Choice (the "CR Service"). To the extent of any conflict between our Privacy Policy and these Terms of Use, these Terms of Use shall control with respect to the CR Service.

By submitting any content to us via the service, you represent and warrant that:

  • you are the sole author and owner of the intellectual property rights thereto;
  • all "moral rights" that you may have in such content have been voluntarily waived by you;
  • all content that you post is accurate;
  • you are at least 18 years old;
  • use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.

You further agree and warrant that you shall not submit any content:

  • that is known by you to be false, inaccurate or misleading;
  • that infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
  • that violates any law, statute, ordinance or regulation (including, but not limited to, those governing export control, consumer protection, unfair competition, anti-discrimination or false advertising);
  • that is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
  • for which you were compensated or granted any consideration by any third party;
  • includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
  • contains any computer viruses, worms or other potentially damaging computer programs or files.

You agree to indemnify and hold us (and our officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.

For any content that you submit, you grant Design Asylum Retail UK Ltd a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you.

All content that you submit may be used at our sole discretion. We reserve the right to change, condense or delete any content on this website that is deemed, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use. We do not guarantee that you will have any recourse through to edit or delete any content you have submitted. We reserve the right to remove. alter, amend, or to refuse to post any submission for any reason. You acknowledge that you are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on our part or that of our agents, subsidiaries, affiliates, partners or third party service providers and their respective directors, officers and employees.

By submitting your email address or customer account details in connection with your rating and review, you agree that DAR UK LTD and its third party service providers may use your email address to contact you about the status of your review and other administrative purposes.



All notices given by you to us must be given to Design Asylum Retail (UK) Limited at Unit 2 Harbour Trading Estate, Harbour Way, Shoreham By Sea, BN43 5HZ, UK. We may give notice to you at either the e-mail or postal address you provide to us when placing an order, or in any of the ways specified above.  Notice will be deemed received and properly served immediately when posted on our website, 24 hours after an e-mail is sent, or three days after the date of posting of any letter.  In proving the service of any notice, it will be sufficient to prove, in the case of a letter, that such letter was properly addressed, stamped and placed in the post and, in the case of an e-mail, that such e-mail was sent to the specified e-mail address of the addressee.


#irregularchoice competition

Discounts exclude Disney collaborations and sale/discounted products. The discount can be applied to a maximum basket total of AU$450/GBP£250/U$320/EUR€315, is single use and not transferable or eligible for refund.  The photo must be shared in accordance with the guidelines of Facebook and Instagram and must be shared to Instagram and/or Facebook with the hashtag #irregularchoice.  The product photographed must be purchased from irregularchoice.com.  By entering this competition you are permitting Irregular Choice to share these images on their official social pages, website, and blog section. All entrants that follow the steps above will be considered and the winner each month will be notified via private message on the social platform the photo was posted on.  Discount codes must be claimed within 1 month of being notfied and used within 6 months from the date of issue.  All customers are eligible to enter, regardless of location or age.  These terms do not affect your statutory rights.  This is a promotion of Irrgular Choice Design Asylum Retail UK LTD.


Transfer Of Rights And Obligations

The contract between you and us is binding on you and us and on our respective successors and assigns.
You may not transfer, assign, charge or otherwise dispose of a Contract, or any of your rights or obligations arising under it, without our prior written consent.

We may transfer, assign, charge, sub-contract or otherwise dispose of a Contract, or any of our rights or obligations arising under it, at any time during the term of the Contract.


Events Outside Of Our Control

We will not be liable or responsible for any failure to perform, or delay in performance of, any of our obligations under a Contract that is caused by events outside our reasonable control (Force Majeure Event).

A Force Majeure Event includes any act, event, non-happening, omission or accident beyond our reasonable control and includes in particular (without limitation) the following:

  • Strikes, lock-outs or other industrial action.
  • Civil commotion, riot, invasion, terrorist attack or threat of terrorist attack, war (whether declared or not) or threat or preparation for war.
  • Fire, explosion, storm, flood, earthquake, subsidence, epidemic or other natural disaster.
  • Impossibility of the use of railways, shipping, aircraft, motor transport or other means of public or private transport.
  • Impossibility of the use of public or private telecommunications networks.
  • The acts, decrees, legislation, regulations or restrictions of any government.

Our performance under any Contract is deemed to be suspended for the period that the Force Majeure Event continues, and we will have an extension of time for performance for the duration of that period.  We will use our reasonable endeavours to bring the Force Majeure Event to a close or to find a solution by which our obligations under the Contract may be performed despite the Force Majeure Event.



If we fail, at any time during the term of a Contract, to insist upon strict performance of any of your obligations under the Contract or any of these terms and conditions, or if we fail to exercise any of the rights or remedies to which we are entitled under the Contract, this shall not constitute a waiver of such rights or remedies and shall not relieve you from compliance with such obligations.

A waiver by us of any default shall not constitute a waiver of any subsequent default.
No waiver by us of any of these terms and conditions shall be effective unless it is expressly stated to be a waiver and is communicated to you in writing in accordance with the above.



If any of these terms and Conditions or any provisions of a Contract are determined by any competent authority to be invalid, unlawful or unenforceable to any extent, such term, condition or provision will to that extent be severed from the remaining terms, conditions and provisions which will continue to be valid to the fullest extent permitted by law.


Entire Agreement

These terms and conditions and any document expressly referred to in them represent the entire agreement between us in relation to the subject matter of any Contract and supersede any prior agreement, understanding or arrangement between us, whether oral or in writing.

We each acknowledge that, in entering into a Contract, neither of us has relied on any representation, undertaking or promise given by the other or be implied from anything said or written in negotiations between us prior to such Contract except as expressly stated in these terms and conditions.

We intend to rely upon these terms and conditions and any document expressly referred to in them in relation to the subject matter of any Contract. While we accept responsibility for statements and representations made by our duly authorised agents, please make sure you ask for any variations from these terms and conditions to be confirmed in writing.


Our Right To Vary These Terms And Conditions

We have the right to revise and amend these terms and conditions from time to time to reflect changes in market conditions affecting our business, changes in technology, changes in payment methods, changes in relevant laws and regulatory requirements and changes in our system's capabilities.

You will be subject to the policies and terms and conditions in force at the time that you order products from us, unless any change to those policies or these terms and conditions is required to be made by law or governmental authority (in which case it will apply to orders previously placed by you), or if we notify you of the change to those policies or these terms and conditions before we send you the Dispatch Confirmation (in which case we have the right to assume that you have accepted the change to the terms and conditions, unless you notify us to the contrary within seven working days of receipt by you of the Products).


Law And Jurisdiction

Contracts for the purchase of Products through our site and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) will be governed by English law.  Any dispute or claim arising out of or in connection with such Contracts or their formation (including non-contractual disputes or claims) shall be subject to the non-exclusive jurisdiction of the courts of England and Wales.


For a printed copy please contact enquiries@irregularchoice.com

IC Chocolate Bunny Shoe

If for any reason, you are not entirely satisfied with this product purchased from us or in the event that your order is damaged in transit please contact us within 24 hours of receipt. If you fail to do this we may not be able to offer a refund or replacement. In the case of damaged goods, you must return at your own expense, the damaged products and all packaging for inspection by us. Subject to our report on the claimed damage we will refund the price you paid for the returned. Products together with the delivery charge and any return postage, or at our option we will provide you with a credit for further products. We will have no liability to you for any indirect loss. Please state clearly your dispatch details and order number in all email communications to us.