Welcome to the Birmingham store!

You're sure of a warm Brummie welcome when you walk through the doors - Twinkle Toes, or 'Graham' as he's affectionately known in branch, our carousel horse is also waiting to greet you! We've grown quite a reputation for great customer service and a welcoming warm smile since opening our doors in October 2016, and many of our customers are now recognised as old friends. We have a great range of all the dynamic and unique styles you expect from Irregular Choice and of course we ooze originality, creativity and a sense of fun. Come and visit us and we will definitely add a little bit of sparkle to your step! Based in between Grand Central and the Bullring Shopping Centre, we're in the heart of all shopping activity in the UK's second city.

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