Irregular Choice on Trendy Master HK

We have been sent a great clip of the Hong Kong television show Trending Master on CETV (China Entertainment Television Broadcast Ltd), a popular entertainment and fashion/lifestyle focused television channel in broadcasted in Hong Kong and Southern China region.

The clip showcases the exterior and interior design of Irregular Choice store in Hong Kong, and the two hosts of the program (one of which is dressed head to toe in Irregular Choice!) did an interview with our store manager Hugh which explains the brand history, introducing founder and designer Dan Sullivan, his unique approach to design and the different collections in the store. It also showcases a lot of the signature items from Irregular Choice, which includes a few items from The Dan Sullivan Collection, which perfectly match the timing for the launch of the collection in Hong Kong.