Monthly Archives: December 2012

Luciana wears Irregular Choice in her video shoot

Singer Luciana wore Irregular Choice in her latest video 'Guess What'. She is working with Cazwell and Lady Tigra.Her single just went number 1 on the Billboard Dance Charts in the US.A big fan of IC, here she wore 'Velocity', 'Beaujoe', 'Milkshake Mush', 'Collagen Kiss', 'Escape Great' and our 'Twisting my Melon' leopard top.The full video will be

New Store Openings reported in Fashion Extras

Two new Irregular Choice store openings have been reported in the trade magazine Fashion Extras.For more details on Irregular Choice stores and stockists visit our store locator on the Irregular Choice website : STORE LOCATOR

Notion Magazine feature Irregular Choice

Notion Magazine featured a style from the Dan Sullivan and Irregular Choice collections in their amazing photoshoot with Little Mix.Perrie is wearing Dan Sullivan Banana Sandwich, Jade wears Irregular Choice Empire Tower and Leigh-Anne is wearing Irregular Choice Velocity.

Kats Shoe Closet features Irregular Choice

Kat Von D talks about her Irregular Choice shoes in this clip of Kats Shoe Closet...

Little Mix wear Irregular Choice

We approached Notion magazine a few months ago after discovering they were doing a shoot with Little Mix for their December issue. The band are big fans of the Irregular Choice and the Dan Sullivan collection therefore we were keen to get the girls wearing the shoes in the shoot. We loaned a number of styles, of which the stylist confirmed with us

Keith Lemon at Irregular Choice Carnaby Street

Comedian and TV Presenter Keith Lemon visited the Irregular Choice store on Carnaby Street during his Christmas special of his TV show Lemon la Vida Loca. Keith and actress Emily Attack go on a shopping trip to buy Keith's girlfriend a Christmas present.While they were  in the Irregular Choice store Emily picked up the Twit Twoo shopper and Keith

BBC Radio 1 DJ Gemma Cairney tweets about Irregular Choice

BBC Radio 1 DJ and television presenter Gemma Cairney tweeted about her gorgeous new Irregular Choice Gravitational pull shoes.She posted a picture of her wearing them yesterday and they look fab!! 

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