Little Mix wear Irregular Choice

We approached Notion magazine a few months ago after discovering they were doing a shoot with Little Mix for their December issue. The band are big fans of the Irregular Choice and the Dan Sullivan collection therefore we were keen to get the girls wearing the shoes in the shoot. We loaned a number of styles, of which the stylist confirmed with us that at least one appeared in every page of the shoot.

The magazine is due out this week and has received a lot of publicity over the weekend. Please see attached from national newspaper websites, the Daily Mail Online and thesun.co.uk. Perrie is wearing the Dan Sullivan 'Banana Sandwich' and Jade the Irregular Choice 'Empire Tower'. The image on the Sun's website was also featured in the newspaper's Friday print issue.

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