Celebrate our 20th Anniversary!

20 years ago today, Irregular Choice was born! Watch the video below to see Dan Sullivan, the man behind the brand, talk about the last 20 years and what it means to us! ⁠


To commemorate this special day in Irregular Choice history we've conjured up some magical limited edition 20th anniversary goodies! Take a look below!

These very special products feature our favourite seasonal characters, including the adorable 'Kissing Couple' which was created to celebrate the wedding of Dan and Olivia in the year of their marriage!

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The 'Bon Anniversaire' Silk Scarf is the ultimate in Irregular Choice luxury! Featuring the beautiful 20th Anniversary print, this sumptuous Limited Edition 100% silk scarf comes complete with a special presentation box!

Take a closer look the 'Bon Anniversaire Silk Scarf' here!

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The gorgeous 20th Anniversary Hot Air Balloon Bag will have you floating in the clouds with Irregular Choice nostalgia! This beauty features gorgeous applique, iconic prints and the cutest little basket detail!

Take a closer look at 'Up Up and Away' here!

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This special bag features the magical 20th Anniversary print and a cute detachable fabric accessory!

Take a closer look at the 'Bon Anniversaire'  bag here!

Let's see what the next 20 years of Irregular Choice brings!

Take me to New Arrivals!

Take me to Accessories!