launch

Unicorns are real!

Our brand new stunning strappy unicorn heels "Pegasos" are here!Do not miss out! These limited edition magical beauties will not be round for long!Shop our range of magical unicorn themed shoes here! 

Galloping into Stores on Friday!

Our brand new stunning strappy unicorn heels "Pegasos" will be galloping into stores on Friday at 12pm UK time!Do not miss out! These limited edition magical beauties will not be round for long!Shop our current range of magical unicorn themed shoes here! 

Bunny Bonanza!

They're Here!Get Hop Along! Get Black Bunny Love! Get Bunny Love In Pink! Get Bunny Love In Blue!

Hopping Into Stores on Friday!

Get Ready!These Fabulous shoes are hopping into store on Friday at 12pm (UK time)

Alice in Wonderland Launch Party!

Here are some pictures from the launch event at our Carnaby Street London store celebrating the enchanting Alice in Wonderland | Irregular Choice Collection on the 26th of February.There was an incredible atmosphere in store all day and a queue of fans formed from seven in the morning! So much fun was had, the Mad Hatter would have been proud!Can y

Introducing the sixth and seventh shoes from our dreamy collection…

Now Live! Click Here To View The Collection! ‘Curiouser’ and ’Tea With Alice’Day dreaming amid the daisies of a glittering journey? These will transport you there without  even needing a click of a heel.Introducing the sixth and seventh shoes from our dreamy collection…Dazzling Alice character heels perfect for every tea party and dai

Flamingo Heels Coming FRIDAY!

IRREGULAR ANNOUNCEMENT!Our very first concept heel of 2016, the magical flamingo heel, is coming on FRIDAY the 29th of January at 12pm!Make sure you are ready! They will be available here www.irregularchoice.com at 12pm on Friday!

The Phenomenal Star Wars | Irregular Choice Collection Is Here!

The Phenomenal Star Wars | Irregular Choice Collection Is Here!SHOP NOW!The collection is out of this world!Imperial March in to winter in these striking ankle boots featuring black metallic patterned leather and unique curved platform soles. With Stormtrooper and Darth Vader heels, this pair will ensure that your allegiance to the Galactic Empi

We are ready - are you?

Less than a day to go!Wherever you live in the galaxy, come to the Irregular Choice stores and website to make sure you are one of the lucky ones to own a limited edition pair of shoes from our phenomenal Star Wars | Irregular Choice collaboration.See and shop the whole collection from 12pm (UK time) TOMORROW on the 30th of October on our website o

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