Irregular Choice Blog

Something very special for a very special lady

We have been working on something very special for a very special lady.Introducing ‘Teresa Chinn’,The innovation and dedication from nurses to ensure patients receive the best quality care is recognised regularly in the Queen's Honours list.Only extra special nurses receive this honor and one of these exceptional people is Teresa who has achiev

Shop Spot: Leicester

Have you been to our sweet little Leicester Shop yet?Even if you're not looking to buy, come in for a chat and meet the famous Dave the Tiger or look in wonder at our magical shoe chute where shoes magically fall from the ceiling.Our store is situated just around the corner from Leicester Cathedral, which is obviously now the resting place for King

You are the Wonderland

You are the WonderlandFeaturing regional and local artists, creative’s and designers along with the British brand Irregular Choice who are all part of the rich variety that Metaphysika concept store have to offer. Metaphysika have created a special photography editorial called  "You are the Wonderland“ which was prepared and shot on 25th

Dan Sullivan is Running the 10K on 25th May 2015 for Sams Fight

The owner and designer of Irregular Choice Dan Sullivan is running the 10K on 25th May 2015 for Sam's treatment.In Dan's words - "I am running the 10k on 25th May 2015 to raise money for my amazing friend Samantha Beaven""Sam is a young mum of two beautiful little girls, who was diagnosed with cervical cancer when she went into prema

Irregular Choice Cat Shoe Cake!!!

One of our lovely fans Rosie Thomas sent us these super cute photos of her cake which has our Cat shoe "Paw Print" on top!Isn't it awesome!! Send us your Irregular Choice cake pictures through our Facebook page.


 Summer is on its way... So are our Ice Cream heeled shoes!With for different styles you'll have a hard time picking your favourite flavour! Fancy a Ninety Nine, or a Nicka Bocka Glory? Be sure to stop by online and in store on the 27th of March.Vanilla, Raspberry and Chocolate treats coming your way this easter weekend. Complimented with spar


Yes you heard us right!Irregular Choice is holding an Ice Cream Party to celebrate the launch of their ice cream heels! There will also be FREE ice cream from  La Gelatiera - Artisan Gelato at particular time slots during the day!!! Join the fun and visit our Carnaby Street store on the 28th of March!Details below:

Mothers Day Competition Prize!

Want to win everything below? Click here to find out how.Prize includes: A Free Pair of Irregular Choice Shoes of your choice (Under £120)A Rose Tea Sweet Heart Box from Bluebird Tea Co4 Sample Pouches of Bluebird Tea Co's Spring CollectionGold Irregular Choice shopping bagIrregular Choice Goodies including a Shoe insole, Mirror, Stickers and mor

Join the PANDA-monium

On Friday the 27th of February Irregular Choice launched their brand new limited edition character heels! The super adorable cuddling mummy and baby panda heels!Already these styles are proving incredibly popular and it wont be long until they are all sold out and once they are gone they are gone!Which ones are your favourite?Yang Guang with its ma

Irregular Choice Join the Fight for Sam

// Choice is raising money for a close friend of the Irregular Choice Team; Samantha Beaven, so she can go abroad to get the cancer treatment she desperately needs. Sam was diagnosed with advanced cervical cancer which has now spread to her brain. Sam is only 29 years old and has 2 very young children and is de

Irregular Choice and Blackberry Maverick Magazine Features!

Irregular Choice and the beautiful people at Blackberry Maverick featured in the January Issues of Vain Girl Magazine, Elegant Ink Magazine and Red Lipstick Pinups Magazine.You can see the features here: 

Kitty & Dulcie's 'Village Affair' Collection Featuring Irregular Choice

Kitty & Dulcie the beautiful yet affordable wedding dress company used Irregular Choice shoes for their 2015 “Village Affair” collection photoshoot! See images below!Kitty & Dulcie's Betty Blossom wedding dress featuring Irregular Choice Cortesan. Kitty & Dulcie's Betty Blossom wedding dress featuring Irregular Choice CortesanKit

Irregular Choice Graphics Over The Years

As we are launching the first of our Spring Summer 15 styles this week we thought it would be nice to introduce you to our brand new graphics for the season as well as a look back at our old ones.Which season was your favourite?   

Our 4 page feature in Magazin Gracija featuring Ballerina Albina Huskic

Irregular Choice had 4 page feature  in Bosnian magazine Magazin Gracija featuring the beautiful  young Ballerina Albina Huskic.Check out the feature below!You can also see the full original shoot on our Balkans distributors Facebook page hereWe also participated in the Gracija charity event and made contribution to their charity the bingo fund

Shoe Designs from Whitewater C of E School

We were overwhelmed last week to receive a parcel in the post from ‘Whitewater CE Primary School’ in Hampshire.The parcel included a number of drawings and letters directly to our ‘Owner and Designer’ Dan Sullivan.Teacher ‘Paula Carolan-Temple’ teacher of years 3 & 4 explained that this was a project for her students to explore an

Brighton Store Christmas Shopping Event! TOMORROW!

Visit our Brighton Store on Thursday the 18th of December and be launched into the festive fun!   Not only will our store be open late but we will also be supplying free drinks and festive nibbles! That's not all! We will also be offering discounts of up to 50% off on selected items so you wont want to miss out! 

Irregular Choice Photoshoot by Charlotte Elizabeth

Photographer Charlotte Elizabeth has created the most beautiful Mad Hatters Tea Party inspired shoot for us.Check out some of the lovely images below.From Left: Bag: Lunch Box, Shoes: Phoenix, Bag: Deery Me, Shoes: Fawn, Shoes: Gulliver, Bag: Lunch BoxFrom Left: Bracelet: Skully, Ring: Hopping Mad, Bag: Deery Me, Ring: Lucky LadyFrom the Left:  Ba

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