Irregular Choice Blog

Sarsparilly behind the scenes with Laura Gilbert

Take a behind the scenes look at our recent Sarsparilly shoot by the beautiful Laura Gilbert. Plus watch to the end to see Lauras review of our "Bunny Journey" and "Off Beat" heels.

Sarsparilly & Irregular Choice Competition

T’s & C’sTo celebrate our recent collaboration with Australian Independent Designer labelSarsparilly, we are holding a competition to win one of the beautiful dresses featured in the Laura Gilbert shoot, made to order in your size and a pair of fabulous Irregular Choice shoes, to the value of £150 ($243 AUD). To enter the competition, plea

Camden's ROAR-some Competition!

Competition TimeWe are giving one very lucky fan the chance to win the amazing tiger head from our recently closed Camden store. To win, we want to know your most memorable IC wearing moment. Have you met someone special in our shoes? Have you done something amazing in our shoes? Tell us your stories you never know where a pair of IC shoes wil

We say good bye to our Camden Store

It is with a heavy heart that we say good bye to our Camden Store in London. We had so much fun and met so many great Irregular characters here but due to the lease expiring, it is time to wave farewell. Rest assured we are already looking at exciting alternative locations and until we have one to tell you about, we look forward to welcoming you

Fallen From Heaven

Introducing these new heavenly heels adorned with glitter, sparkles, flowers and ethereal angel wings.With so many stunning styles to this collection, you are sure to find something from your dreams.Shop The Full Collection HERE

The sweetest thing you have ever seen!

Our latest concept heel is here! Introducing our super sweet Macaron heel! This dreamy patisserie inspired heel is covered in cakes, cream, sugar and spice and everything nice! You will not want to miss out! Shop the collection here!Check out the collection below!

Something sweet is coming

Something sweet is coming! Our tastebuds are tingling...are yours?In selected stores and online Friday the 25th of August at 12pm.

Your Choice - Mickey Mouse & Friends Disney Special

We have hand picked some of our favourite pictures from social media of our fans in their Irregular Choice x Mickey Mouse and Friends shoes to share with you all!Shop the collection and own your very own amazing pair by clicking HERETo have your chance to be included on our special "Your Choice" fan feed all you have to do is tag your i

Australasia Competition!

It’s competition time for Irregular Choice Australasia! Win your Irregular Choice!See the Competition To enter, follow the instructions below.1. Head to @irregularchoiceaustralasia on Facebook, like the page and find the competition post, posted on the 8th of August 20172. Like this post3. Choose your favourite shoe online and post a picture of i

Shop By Size

The Irregular Choice Summer Sale is here! So many reductions on some of your favourite styles from this season including styles from our Bridal, Bed of Roses, Poetic Licence, Irregular Choice Kids and Irregular Choice Mens Collections.Shop the sale by size:                   

Mickey Mouse & Friends Collection Available in the US!

Disney's Mickey Mouse & Friends x Irregular Choice Collaboration Available at below US retailers (Whilst Stocks Last) www.TiltedSole.com + EILATAN store (Beverley Center)www.sidecca.com + Pasadena Storewww.ashburyskies.comwww.MaPetiteShoe.comwww.fun.comwww.japanla.comwww.uniquevintage.comwww.aberrantsole.comwww.thirteenvintage.comwww.doll

IRREGULAR CHOICE COLLECTIONS TO DIE FOR!

Here at Irregular Choice HQ, we are constantly in awe of the amazing shoe collections owned by some of our biggest fans. It means the world to us that you love our products as much as we do and as such, we wanted to take this opportunity to celebrate you and your enviable shoe collections. Sonya Rosewarne’s stunning collection is enviable, to sa

USA Road Trip collection out now!

Our USA Road Trip collection created in collaboration with USA web retailer AshburySkies.com is now online!Let these beauties take you on a road trip across the USA, striding across San Francisco’s Golden Gate bridge, rolling through Las Vegas,  lighting up the skyline in New York and warming its toes on Miami Beach.Available at Irregular Cho

Our first collaboration collection with USA web retailer Ashbury Skies

We are thrilled to announce our first collaboration collection with USA web retailer Ashbury SkiesThe collection will take you on a road trip across the USA, striding across San Francisco’s Golden Gate bridge, rolling through Las Vegas, lighting up the skyline in New York and warming its toes on Miami Beach.Releasing Friday 5pm UK time at Irregul

Check out this beautiful shoot...

How amazing is this incredible shoot by Jessica Louise, featuring stunning models Anna, Kelsey Jackson and Aisley. A range of Irregular Choice Shoes from our Spring/Summer 2017 collection appear in this shoot, including Peach Melba , Bahama Mama, Baah Baah, May Meadow , Deco Dreams and Rainbunny.Which shot is your favourite? Cred

Mickey Mouse & Friends Collection is out now!

The Irregular Choice Mickey Mouse and Friends Collection is out now!Shop the collection HERESign up to our newsletter to hear about all about our up and coming collaborations and latest news!//eepurl.com/baNtGD

Oh Boy, we really do have a glittering treat for you.

Oh Boy, we really do have a glittering treat for you. Introducing the fourth pair of our super exciting Mickey & Friends collection ‘Oh Boy’.These capture all the fun of Mickey's personality.Come and join the party!Limited Edition Irregular Choice/Mickey Mouse & Friends Collection striding playfully into stores Tomorrow Friday the 26th

Introducing the third shoes and bag from our Mickey & Friends collection

Embody the playful energy that Minnie exudes! Introducing the third shoes and bag from our super exciting Mickey & Friends collection ‘Classic Minnie’ and ‘Why Hello’A dainty pair of Minnie inspired shoes featuring all her signature style and a HUGE double sided bag featuring both Mickey and Minnie heads to hold all of your worldly poss

Have we got a sweet treat for you!

Have we got a sweet treat for you!Love birds Donald and Daisy couldn’t be any sweeter when surrounded in candy stripes, hearts and cute pastel shades. Introducing the second shoes and bag from our super exciting Mickey & Friends collection ‘Whoa’ and ‘Whoa bag’.Prepare to laugh with these much loved iconic characters as their personal

Why Hello... The First Look...

Why Hello everybody! We hope you will adore this magical pairing. Mickey and Minnie gaze lovingly at one another from your toes and Mickey lays back dreaming of all the fun you will have together.Introducing the first shoes and bag from our super exciting Mickey & Friends collection ‘Why Hello’ and ‘Dreamy Mickey’Prepare to laugh with t

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