fashion

Irregular Choice and Blackberry Maverick Magazine Features!

Irregular Choice and the beautiful people at Blackberry Maverick featured in the January Issues of Vain Girl Magazine, Elegant Ink Magazine and Red Lipstick Pinups Magazine.You can see the features here: 

Irregular Choice Photoshoot by Charlotte Elizabeth

Photographer Charlotte Elizabeth has created the most beautiful Mad Hatters Tea Party inspired shoot for us.Check out some of the lovely images below.From Left: Bag: Lunch Box, Shoes: Phoenix, Bag: Deery Me, Shoes: Fawn, Shoes: Gulliver, Bag: Lunch BoxFrom Left: Bracelet: Skully, Ring: Hopping Mad, Bag: Deery Me, Ring: Lucky LadyFrom the Left:  Ba

ICED Autumn Winter Collection in store now and online Friday!

Back by huge public demand, Irregular Choice’s ‘ICED’ collection of sports lux inspired footwear is ready to take your breath away.ICED - which stands for Irregular Choice’s Ethereal Dream - offers a unique collection of statement hi-top trainers, wedges, pumps and plimsolls in an array of fluro aztec, polkadot and even lashing lights in th

Who's ready for tomorrow?

Who's ready for tomorrow?x4 Bunnies - x3 Unicorns #ICGOLDFriday 31st October - 12 Noon (UK Time)Same rules apply.... #VeryLimited #Exclusive

Irregular Halloween Costume Ideas

WitchProducts From the top left: Frankly my dear, owls you doing, adore you,cat nip, elementary, Nibble (ring), Wicked (earrings), Grace O'Malley (Ring), Jawjus (ring),Dance in the mirror, Phoenix, MiaowOwlShoes: Owls you doing, Bag: Owls you doing, Bracelets: Sweet tweets, Rings: Mini Tweet, Wise BirdMermaidFrom Top Right: Dol'fine, Flipper, Pear

WIN MENS SHOES FROM IRREGULAR CHOICE WORTH £300

Menstylefashion are giving away one pair of shoes for each Winner with a total of TWO WINNERS. These shoes are part of Irregular Choice’s New Exclusive Men’s Collection Worth upto £300 per pair. Beautiful fabrics and creative constructions await all males this season as Owner and Designer of ‘Irregular Choice’ UK footwear brand Dan Sulliva

Politician Angela Constance's with Bambi heels for work

Angela Constance was spotted wearing a pair of our "cherry deer" heels as she walked into Holyrood Parliament.You can read the full story below://www.dailymail.co.uk/femail/article-2766779/Oh-deer-Are-really-work-shoes-Member-Scottish-Parliament-Angela-Constance-wears-quirky-pumps-cartoon-Bambi-heels-office.html//www.heraldscotland.com/n

Autumn Winter 2014 Irregular Choice Lookbook

Be prepared…Winter is coming!By Danny Sullivan for Irregular Choice AW14The eagerly anticipated AW14 collection is crammed full of cute and quirky creations, in keeping with Irregular Choice’s colourful and eclectic tradition.Fabrics are diverse, whilst cut-out shapes and scalloped styles provide silhouettes synonymous with Irregular Choice’s

Be prepared…Winter is coming!

Be prepared…Winter is coming!By Danny Sullivan for Irregular Choice AW14The eagerly anticipated AW14 collection is crammed full of cute and quirky creations, in keeping with Irregular Choice’s colourful and eclectic tradition.Fabrics are diverse, whilst cut-out shapes and scalloped styles provide silhouettes synonymous with Irregular Choice’s

No one parties quite like Abigail!

The party of the season has arrived in the form of the classic Irregular Choice bootie ,'Abigail's Party.'Adorned in a beautiful on trend pastel pink and blue fabric with complimenting floral coloured lace, one of our favourite styles to date is back with a vengeance to claim it's crown as one of the hottest shoes of the Summer season.Whether dress

New Gold Star Lookbook

 Credits:Shoes: Carp Koi, Naughty Smile, Paw Print, Petal GeishaCreative Director/Stylist: Lakila HenryPhotographer: Natasha YonanClothing: Ashleigh DownerMUA: Robyn O’ReillyModel: Michaela IrelandPhotographer Assistant: Taylour Lourde

Cat Heels!

Back in 2014 Irregular Choice released a collection of Cat themed heels which took the world by storm. Selling out in moments. As much as the cat heels style is no longer available we have plenty of Cat themed shoes available to wet every cat lovers appetite.TAKE A LOOK AT OUR PUURRFECT CAT COLLECTION HERE See all cat themed products at the link

Irregular Choice Spring Summer 2014 Lookbook

 Beyond The Rainbow - Spring Summer 2014Welcome to our fantasy filled world! This season magical unicorns and purrfect cat heels await your delectation.Prepare to take a back seat this season as your feet get all the attention…Watch your Face book friend list grow as you wear these amazing shoes. From cute pet shop buddies to discotheque thr

Release the Unicorns!

Irregular Choice released a range of amazing Unicorn heeled shoes back in 2014 which took the world by storm. These shoes were so popular they sold out company wide in under 3 hours. You simply won't be able to forget these Unicorn heels, even in Eternity! Join this Unicorn for a fantasy ride across the galaxy.Take a look at our current unicorn th

Belgrade Charity Event

Charity Event in Belgrade last week featuring Irregular Choice!40% of sale went as contribution for the association forblind people access to justice and employment!  

Behind the Scenes look at our SS14 Lookbook

Take a Behind the scenes look at our Spring Summer 2014 LookbookPhotographer/Direction: Matt MartinFilming: Sam HiscoxStyling: Heather FalconerAssistant Stylist: Billie WalkerModel: Laura Borges-RibeiroMakeup: Jay TurnbullMakeup Assistant: Georgia HopeHair: Elvire RouxBehind The Scenes Images: Amy BeckwithBrand Marketing Manager: Joshua Sewell

Irregular Choice Spring Summer 2014 Teaser Video

Check out video below! Irregular Choice Spring Summer 2014 Collection Teaser Collections available in-stores and online 6th Feb 2014Laura Borges-Ribeiro - MODELJoshua Sewell/Amy Beckwith -- IRREGULAR CHOICEHeather Falconer - STYLING Billie Walker - ASSISTANTMatt Martin -- PHOTOGRAPHER Sam Hiscox -- FILMElvire Roux - HAIRJay Turnbell -- MA

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