On Sale Now - Our New Sundae Heel Collection is Available Online and in Stores!

We are super excited to share the images from our mouth-watering promotional shoot for our new Ice Cream Sundae Heel Collection that launched earlier today.These deliciously sweet heels are the latest addition to our ever growing range of Concept Heels.Arctic Roll HeelsArctic Roll HeelsIce & a Slice HeelsDeck Chair Diva HeelsDeck Chair Diva

On sale now - Bite Me boots are available online and in store!

Are you brave enough to go in the water?Our new Bite Me shark boots swam into store today and are online available to buy now.Your friends will go over board when they see you in them, so quick, reel them in!You're gonna need a bigger shopping bag…Click here to buy now!

It’s time to introduce you to our most sensational, inspirational Disney Muppets collection

It’s time to raise the curtain and introduce you to our most sensational, inspirational Disney Muppets collection – OUT NOW!

Hopping into stores soon...

Skip along, footloose and fancy free in these sequin Kermit the frog flats and with a purse to match, you will be hopping with joy!Hopping into stores this Friday the 27th of October!#Irregularmuppets

Strutting into stores soon…

Be a fashion Icon who’s destined for stardom in these fabulous Original Diva heels. Feel fierce and unstoppable with this Hiii-Yaaa bag on your satin gloved arm.Strutting into stores soon…#Irregularmuppets

Rocking LOUDLY into stores soon…

Unleash your inner out-of-control, rock ‘n’ roll wild girl and make some noise in these wild, Animal flats & Animal bag.Rocking LOUDLY into stores soon…#Irregularmuppets

Fallen From Heaven

Introducing these new heavenly heels adorned with glitter, sparkles, flowers and ethereal angel wings.With so many stunning styles to this collection, you are sure to find something from your dreams.Shop The Full Collection HERE

The sweetest thing you have ever seen!

Our latest concept heel is here! Introducing our super sweet Macaron heel! This dreamy patisserie inspired heel is covered in cakes, cream, sugar and spice and everything nice! You will not want to miss out! Shop the collection here!Check out the collection below!

Something sweet is coming

Something sweet is coming! Our tastebuds are tingling...are yours?In selected stores and online Friday the 25th of August at 12pm.

USA Road Trip collection out now!

Our USA Road Trip collection created in collaboration with USA web retailer is now online!Let these beauties take you on a road trip across the USA, striding across San Francisco’s Golden Gate bridge, rolling through Las Vegas,  lighting up the skyline in New York and warming its toes on Miami Beach.Available at Irregular Cho

Our first collaboration collection with USA web retailer Ashbury Skies

We are thrilled to announce our first collaboration collection with USA web retailer Ashbury SkiesThe collection will take you on a road trip across the USA, striding across San Francisco’s Golden Gate bridge, rolling through Las Vegas, lighting up the skyline in New York and warming its toes on Miami Beach.Releasing Friday 5pm UK time at Irregul

Mickey Mouse & Friends Collection is out now!

The Irregular Choice Mickey Mouse and Friends Collection is out now!Shop the collection HERESign up to our newsletter to hear about all about our up and coming collaborations and latest news!//

Sweeter than chocolate.

The first look! One of a number Jelly Bunny designs hopping into stores and online on Friday the 31st of March at 12 pm!At the end of a rainbow lies a springtime delight of a concept heel, featuring a glittering rainbow and bow embellished cloud scene with floral embroidery, sequin edging and a super cute PU resin bunny rabbit heel.Take a closer lo


Be carried along on a platform wave into the realm of mythical creatures where you will be mesmerised by our Irregular mermaid. Featuring Iridescent uppers, embroidery, fabric and woven materials that all emulate the seas natural beauty.Mermaid heels splashing in stores and online Friday 12pm (UK time)

Something special is coming!

Fabulous festive Santa heels and super sweet Squirrel heels are coming!Prepare for something special! Choose between super cute squirrels with fluffy tummies and little crochet acorn trinket details or maybe some kitch Santa heels are more your your thing? These beauties are full of surprises, but you will have to wait and see to find out what mag

Scary or Cute?

Scary or Cute? You decide! Introducing brand new contrasting styles which will leave you choosing between the the Dark side or the Light. Make your Choice.Will you go for the cute sparkly rabbit heels with chunky perspex heels or will you choose our fierce monster shoes complete with its own set of scary teeth? Or will you choose BOTH? Shop now 

Our Fantastical 2nd Alice In Wonderland - Irregular Choice Collection is now LIVE !

Our 2nd Alice In Wonderland - Irregular Choice Collection is now LIVE!See the Fantastical new collection below or shop here now! Look perfect in patent with Tick Tock. Featuring navy and white striped uppers with Alice and White Rabbit digital prints and chunky glitter heels, these striking Mary Jane style beauties will have you tea party ready

Irregular Choice are climbing back into Wonderland!

Having had enormous fun falling down an extraordinary rabbit hole into an enchanting world of dreams, we now climb back into Wonderland to create even more fantastical designs.Introducing Alice In Wonderland 2nd collection.Collection launching soon#IrregularAlice

Swan Heels Are HERE!

The moment you have all been waiting for! The first "Character Heel" for Autumn Winter 2016 is here and its absolutely stunning!Look pretty as a princess in our other worldly Swan Heels featuring a gold glitter crown and bow as well as fluffy flocked plumage.There are many more amazing styles and colours in this concept heel to suit every

Win Your Very Own Swan Planter

In preparation for us launching our SWAN HEELS at midday tomorrow we are giving lucky fans the chance to WIN their very own Swan Planters filled with Irregular Choice flowers! To win the one pictured below hop over to our Facebook page!   One lucky winner will be chosen at random at the time of the swan launch (Friday 12pm) from the correct ans

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