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Original. Expressive. Fun! Every shoe tells a story.

From embellished heels to ornate wood carvings. From tiny intricate charms and lavish fabrics to mesmerising colour combinations. Everybody has an Irregular Choice favourite shoe or story.

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Original. Expressive. Fun! Every shoe tells a story.

inspiration

news and stories from Irregular

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Q&A with a chocolate artist - about shoes!

We love sharing the work of creative and irregular artists on our Instagram and when we discovered the amazing work of Moran Etstein, we wanted to find out more!Tell us a bit about yourself? My name is Moran Etstein and I create a fantasy world that is made entirely from chocolate. My edible chocolate fashion includes marvellous collections of

Spotlight Sunday - The Penguin Collection!

We are all in a flap for our adorable new Penguin character heels!     This sweet little fella has charmed his way right into our hearts. We think everyone could use a little friend to warm up those chilly winter months.Many of you have probably also noticed he is a short little guy... That’s right, a lower character heel! We heard your prayer

The stores through the years

It's super important to us that we don't just bring you the most irregular and magical shoe designs but that you have the true Irregular Choice experience from the moment you walk into our store. That's why we've put loads of effort into changing our stores over the years to be more fun, fabulous, and irregular than ever!From bright check floo

inspiration

news and stories from Irregular

read more
1 / 12

Q&A with a chocolate artist - about shoes!

We love sharing the work of creative and irregular artists on our Instagram and when we discovered the amazing work of Moran Etstein, we wanted to find out more!Tell us a bit about yourself? My name is Moran Etstein and I create a fantasy world that is made entirely from chocolate. My edible chocolate fashion includes marvellous collections of