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Original. Expressive. Fun! Every shoe tells a story.
From embellished heels to ornate wood carvings. From tiny intricate charms and lavish fabrics to mesmerising colour combinations. Everybody has an Irregular Choice favourite shoe or story.
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Fall in love with Autumn and Irregular Choice!
AUTUMN IS HERE!The time has come to swaddle yourself in scarves, crunch those crispy leaves and sip your pumpkin spice latte!Get a jumpstart on your Autumn wardrobe by reading our styling guide below...Urban Safari!Animal print NEVER goes out of style, so this Autumn wrap up warm and think sunny Serengeti thoughts with the fantastic 'Zevra' collect
Celebrate our 20th Anniversary!
20 years ago today, Irregular Choice was born! Watch the video below to see Dan Sullivan, the man behind the brand, talk about the last 20 years and what it means to us! Click here to watch the video!To commemorate this special day in Irregular Choice history we've conjured up some magical limited edition 20th anniversary goodies! Take a look
The Wonderful Wardrobe of Oohlalapopstar!
Meet Poppy!Irregular Choice super fan and all around Girl Boss!Poppy is the latest winner of our #irregularchoice photo competition! Here we have her living her unicorn fantasy in 'Daisy Dreams'! You can take part by posting your wonderful Irregular Choice shoes and outfits on Facebook and Instagram and using the #irregularchoice! You can read a
Fall in love with Autumn and Irregular Choice!
AUTUMN IS HERE!The time has come to swaddle yourself in scarves, crunch those crispy leaves and sip your pumpkin spice latte!Get a jumpstart on your Autumn wardrobe by reading our styling guide below...Urban Safari!Animal print NEVER goes out of style, so this Autumn wrap up warm and think sunny Serengeti thoughts with the fantastic 'Zevra' collect
