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Original. Expressive. Fun! Every shoe tells a story.
From embellished heels to ornate wood carvings. From tiny intricate charms and lavish fabrics to mesmerising colour combinations. Everybody has an Irregular Choice favourite shoe or story.
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The Irregular Guide to Gifting
Unicorn ObsessedFrom Left to Right: Zodiac Boots / 2 Pack Nail File / Lady Daisy Pouch / Lady Daisy Tights / Little Lady Daisy / Lady Daisy Gift BoxGlitter, pastel faux fur and iridescent details are what the unicorn fanatic craves, the Zodiac boot being their go-to winter style. After shaping their unicorn mani’ and adorning themselve
It's A Disney Fan Friday!
On Friday the 26th of October we launched our much anticipated Disney Dumbo & Disney Bambi collection (EEEK!). We invited our beloved fans down to our flagship store on Carnaby Street in London for a VIP preview event.Fans gathered eagerly outside to catch a glimpse of the new collections and once the clock hit 12pm people filed in to view bo
Fan Friday = FRI-YAY
Seeing all the amazing #irregularchoice fan photos on Instagram is a weekly treat for the Irregular Choice family and we've chosen some gems this week to showcase!Remember to tag your images with the hashtag on Instagram so we can see your wonderful shots! Our favourites each week feature in our 'Fan Friday' post, so keep your eyes peeled!
The Irregular Guide to Gifting
Unicorn ObsessedFrom Left to Right: Zodiac Boots / 2 Pack Nail File / Lady Daisy Pouch / Lady Daisy Tights / Little Lady Daisy / Lady Daisy Gift BoxGlitter, pastel faux fur and iridescent details are what the unicorn fanatic craves, the Zodiac boot being their go-to winter style. After shaping their unicorn mani’ and adorning themselve
