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Original. Expressive. Fun! Every shoe tells a story.

From embellished heels to ornate wood carvings. From tiny intricate charms and lavish fabrics to mesmerising colour combinations. Everybody has an Irregular Choice favourite shoe or story.

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Original. Expressive. Fun! Every shoe tells a story.

inspiration

news and stories from Irregular

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Celebrate our 20th Anniversary!

20 years ago today, Irregular Choice was born! Watch the video below to see Dan Sullivan, the man behind the brand, talk about the last 20 years and what it means to us! ⁠ Click here to watch the video!To commemorate this special day in Irregular Choice history we've conjured up some magical limited edition 20th anniversary goodies! Take a look

The Wonderful Wardrobe of Oohlalapopstar!

Meet Poppy!Irregular Choice super fan and all around Girl Boss!Poppy is the latest winner of our #irregularchoice photo competition! Here we have her living her unicorn fantasy in 'Daisy Dreams'! You can take part by posting your wonderful Irregular Choice shoes and outfits on Facebook and Instagram and using the #irregularchoice!  You can read a

Happy Smile!

Say cheeeesssseeeeeee!Introducing 'Happy Smile' - a style sure to leave a big grin on your face! These glittering beauties feature a teeny tiny heel, giving these cuties a touch of elegance.Glistening applique is highlighted with gorgeous glimmering floral embellishments. We know that you'll be smiling whenever you look down!A statement shoe if we

inspiration

news and stories from Irregular

read more
1 / 12

Celebrate our 20th Anniversary!

20 years ago today, Irregular Choice was born! Watch the video below to see Dan Sullivan, the man behind the brand, talk about the last 20 years and what it means to us! ⁠ Click here to watch the video!To commemorate this special day in Irregular Choice history we've conjured up some magical limited edition 20th anniversary goodies! Take a look