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Original. Expressive. Fun! Every shoe tells a story.
From embellished heels to ornate wood carvings. From tiny intricate charms and lavish fabrics to mesmerising colour combinations. Everybody has an Irregular Choice favourite shoe or story.
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Spotlight Sunday - The Penguin Collection!
We are all in a flap for our adorable new Penguin character heels! This sweet little fella has charmed his way right into our hearts. We think everyone could use a little friend to warm up those chilly winter months.Many of you have probably also noticed he is a short little guy... That’s right, a lower character heel! We heard your prayer
The stores through the years
It's super important to us that we don't just bring you the most irregular and magical shoe designs but that you have the true Irregular Choice experience from the moment you walk into our store. That's why we've put loads of effort into changing our stores over the years to be more fun, fabulous, and irregular than ever!From bright check floo
Fan Friday time!
Seeing all the amazing #irregularchoice fan photos on Instagram is a weekly treat for the Irregular Choice family and we've chosen some gems this week to showcase!Remember to tag your images with the hashtag on Instagram so we can see your wonderful shots! Our favourites each week feature in our 'Fan Friday' post, so keep your eyes peeled!
Spotlight Sunday - The Penguin Collection!
We are all in a flap for our adorable new Penguin character heels! This sweet little fella has charmed his way right into our hearts. We think everyone could use a little friend to warm up those chilly winter months.Many of you have probably also noticed he is a short little guy... That’s right, a lower character heel! We heard your prayer
