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the birds and the bees!

the birds and the bees!

new bridal beauties

work of heart!

new arrivals

platform love

iconic Tom & Jerry fun!

tasty trainers

accessories galore

wide fit wonders

new releases

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new releases

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#lovemyic

irregular world

irregular bride inspiration

wide fit is here!

how to apply sole protectors

Say 'I do' to an Irregular Choice wedding

quick, treat that mum!

irregular bride inspiration

yay! our new wide fit collection!

how to apply sole protectors