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Original. Expressive. Fun! Every shoe tells a story.

From embellished heels to ornate wood carvings. From tiny intricate charms and lavish fabrics to mesmerising colour combinations. Everybody has an Irregular Choice favourite shoe or story.

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Original. Expressive. Fun! Every shoe tells a story.

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news and stories from Irregular

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Irregular Choice Family - An Interview with Scruff

Meet Scruff, the newest member of the Sullivan family.She loves tummy rubs, cuddles and every human she’s ever met. Thank you for chatting with us today Scruff!<Confused head tilt.> What's your favourite food?'Whatever's on my families plates!'What's your favourite game?'Climbing on my human’s head. So. Much. Fun!'What's your most Irreg

Fan Friday's here!

Seeing all the amazing #irregularchoice fan photos on Instagram is a weekly treat for the Irregular Choice family and we've chosen some gems this week to showcase!Remember to tag your images with the hashtag on Instagram so we can see your wonderful shots! Our favourites each week feature in our 'Fan Friday' post, so keep your eyes peeled!A post

The Irregular Guide to Carnaby Street

Our Carnaby Street team are excited to share their pearly girly wisdom, to give you the best and most irregular guide to Carnaby Street, (and further afield) that they can!STAYWhat hotels/accommodation offer the most uplifting stay?The water tower, as seen on Grand Designs, is not only central London's only water tower, it's also a 4 story 'apart

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news and stories from Irregular

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Irregular Choice Family - An Interview with Scruff

Meet Scruff, the newest member of the Sullivan family.She loves tummy rubs, cuddles and every human she’s ever met. Thank you for chatting with us today Scruff!<Confused head tilt.> What's your favourite food?'Whatever's on my families plates!'What's your favourite game?'Climbing on my human’s head. So. Much. Fun!'What's your most Irreg