User Menu

Happy New Year Everyone!

We would like to thank you all for the love and support you have given us over the last 12 months. We couldn't continue on our Irregular journey without you!

This year has been an incredible one for us, with so many new and exciting things happening.

2016 started off with a huge BANG! Opening our biggest store to date in Shenzhen China on January 1st!

Later that month we launched our BRAND NEW all singing, all dancing website with shiny new capabilities and a beautiful modern design.  Not forgetting our Flamingo heel launch!

Irregular Choice Shenzhen China

We weren't stopping there! February was all about the launch of our first Alice In Wonderland Collaboration! The excitement around the collection was HUGE, people were queuing outside our stores from the early hours of the morning, it wasn't long before the whole collection had sold out!

Alice in Wonderland launch queue!

Easter fell in March this year which meant we had to bring out something BIG and beautiful for you all to wear to your easter events! We didn't disappoint! We launched "Hop Along" and "Bunny Love" on the 18th of march and within hours they had all sprung off of our shelves and landed in your homes!

Hop Along bunny heels

A quarter of the year may have passed but there was no sign of things slowing down at Irregular Choice! April hit and within a week we launched one of our quirkiest Unicorn heels to date! Pegasos!

That wasn't all either! Irregular Choice was asked by Lucas Film and Disney to take part in a very special Star Wars themed charity auction event to raise money for Great Ormond Street Hospital. The challenge was to customise everyone’s favourite new droid, BB-8, along the theme of all that is GREAT about Britain. We had so much fun "irregularising" our droid and decided on an "English Country Garden" theme (of course with a bit of irregular sparkle!)

Irregular choice customised BB-8 for force for change charity auction

In May the force was with us and after amazing success taking our ‘first step into a larger world’ with our first Star Wars™ collection, it was time to make the jump to lightspeed with a second Star Wars ™ collection!

"Day of the Trooper" one of many styles from the second Star Wars collection

In June Irregular Choice were lucky enough to be featured in ME BEFORE YOU, a film based on the bestselling novel by Jojo Moyes and starring Emilia Clarke. Our Petal Fever style was chosen for character Louisa ‘Lou’ Clark to wear as part of her quirky statement look. So it seemed only right to bring the "petal fever" style back and run a competition for some lucky fans to go to a special VIP Screening of the show!

a still taken from film "Me Before You"

July was all about transitioning from Spring Summer to Autumn Winter. We started the month with a huge end of season sale and ended the month with the launch of our first character heel for Autumn Winter 2016, The Swan Heel. This heel was all about beauty and elegance with a hint of swan lake.

Irregular Choice Swan heels


August was a busy month for us with 2 amazing collaborations! One based on beautiful quirky bridal shoes with Rock N Roll Bride and our Second Disney Alice In Wonderland Collection. Both were incredibly successful, Love Fool from our Rock N Roll Bride Collection sold out in seconds!

"Love Fool" from the Irregular Choice x Rock N Roll Bride Collection

You'd think that we would, at the very least give ourselves one months break in the year surely?... Oh no, no chance of that! September was just as big as any other month! After the success of our Shenzhen store in China which opened in the beginning of the year we opened up our SECOND store in China, this time in Wuhan!

September was also the month we released our contrasting quirky heels "Snuggle Bunny" and " I Don't Bite" One cute, the other scary.

Irregular Choice Wuhan Store

October started in a big way. We had been keeping a very BIG and very special secret from you and this month was all about letting the cat out the bag... or should we say Princess! YES, thats right! As a lot of you will remember, on October the 28th when the clock struck twelve we launched our Disney Cinderella Collection. Complete with our very own take on the iconic "Glass Slipper" our light up Sparkling Slipper as well as a beautiful shoe containing a Cinderella which spins around in the heel!

And as if that wasn't enough excitement for you, we also opened a brand new store in the UK! This time in Birmingham. This store was an immediate success and everyone is flocking to the Bullring to get a piece of the Irregular action!

Sparkling Slipper For the Disney Cinderella Collection

As the year began to draw to a close, November was all about the lead up to Christmas, and Christmas can only mean one thing to to us at Irregular Choice NEW fun festive shoes! We went wild this year! We didn't just release one, but two brand new festive shoes. One sparkly mid heel embellished with a Christmas tree and star, named Nicely Festive, and one cute quirky Santa heel with a Rudolf the red nose reindeer upper complete with flashing nose named Santas Ninth. 

Festive Shoe Nicely Festive!

WHAT A YEAR! It's been amazing fun for the team to share all these special moments and we couldn't do it without all of you! Thank you so very much for your continued love and support!

Now it's time for us to give something back! We have an incredible sale on for all you beautiful people out there who have made this Irregular year extra special for us!

back to Irregular World