Our Brighton Store

Brighton is booming with life, energy and originality, making it the perfect home for Irregular Choice. Our shop has just had an amazing new make over and is now even more dazzling, with its very own unique and glittering personality! Whether you're new to the brand or have visited us before, pop in and say hello. We're situated in the vibrant North Laines area in the very heart of the city, and just a stones throw from the beach, pier and pavilion. If a spot of shopping and sightseeing is on the agenda, then what better excuse could there be to visit Brighton with IC being the top attraction?!

Our designs are creative, charismatic and oozing with fun! Come and meet our fun and friendly team, try on and witness shoe art from the sleek and classy to the down right daring. And of course, all of our fabulous shoes are designed right here in Brighton, the home of IC, so treat yourself to a visit!

A word from our manager...

'I'm really proud of our store here in Brighton. Our team are second to none, and will stop at nothing to ensure you have the best possible experience and your very own Cinderella moment. A trip to Brighton wouldn't be complete without popping in to meet our amazing IC Brighton store family, and leaving with a legendary IC gold carrier bag or two to take your beautiful shoes away in.'

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Fabulous customer service. I have never bought Irregular Choice shoes in store as the nearest one is over an hour drive away. This store totally went the extra mile for us. They didn't have the correct size of two pairs of shoes we wanted to buy in store. The assistant offered to post them to our home address (not being from Brighton) free of charge. They were available in the warehouse which is not far from the shop, so she offered to pick them up on her way to work the next day and we collected them from the store before we returned home. Thankyou so much.....They did Irregular Choice proud.

Happy Customer (from our official Facebook page)