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competition rules

25th Anniversary Giveaway!

It's giveaway time! We're thrilled to announce our special giveaway to celebrate our 25th Anniversary. To be in with a chance to WIN a pair of shoes each month for the rest of the year, simply snap a photo of your oldest OR first pair of IC shoes and share it with us. Whether they're vintage treasures or beloved classics, we want to hear all about them!

Upload either a post or a story on Facebook or Instagram sharing an image of your oldest or first pair of IC's, don't forget to use #25yearsofic and tag us @irregularchoice so we see it! Enter before midnight UK time Sunday 28th April 2024.

  • Each post or story is one entry, making sure to tag @irregularchoice and use #25yearsofic.
  • For an extra entry re-share our post to your story.
  • Enter before midnight UK time on Sunday 28th April 2024.
  • A winner will be selected and announced the following Tuesday 30th April 2024 on our socials.
  • Prize of 1x free pair of shoes each month for the rest of 2024, to be chosen from, excluding any collaborations.
  • Chosen prize will be sent within 7 days of selection.
  • No cash alternative, not transferable.

By entering, you are confirming that you grant Irregular Choice free usage of the photo / video you provide, and allow for it be used wholly or in part for any publication (commercial or otherwise) by Irregular Choice, and feature on our website, social media, or in store.