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customer accounts

Do I need to create an account?

No - you don't need to create a customer account if you don't wish to! Signing up for an account will provide you with a variety of benefits such as lovelist creation and the ability to view your order history, amongst others. Once you have signed up, you will be able to visit your account area any time you want - this is where you go if you want to change your password or any other details, view your lovelist and previous orders.

How do I sign up for the Irregular Choice newsletter?

You can sign up for our newsletter at the bottom of this page.

product information & availability

What size am I?

Naturally we want you to buy the right size, so please check out the sizing conversion information on our Size Guide page.

You will also find reviews from our customers on each product page, where you can get extra information on fit to help you choose the perfect size!

Irregular Choice footwear is graded using Womens Euro sizes only, so you will find only euro sizes are stamped on the shoe. The shoe box packaging, however, sometimes has dual sizes displayed, i.e Euro / USA sizes.

Where can I find the heel height measurements?

Heel heights given, are an approximate measurement taken from the outside of the heel to the floor, on a size 37, and are a guide only. Larger or smaller sized shoes may have a higher heel due to scaling of the style. All measurements are in centimeters (cm) and they can be found on the product page.

Heel tips wear and care

High heels are a feature of fashion footwear, this means that the heel tips are correspondingly small. The heel tips used by our factories are made to the recommended hardness to ensure good wear quality and yet not be too hard to cause slip problems. Given the nature and size of the heel tips, they will wear down depending on use. Also it is not uncommon that they may come off during wear. If a heel tip is missing or loose/worn, replace these ASAP to prevent damage to the shoe. We recommend that heel tips are also replaced before they wear down completely to ensure that the heels are not damaged. An increasing number of our styles are supplied as standard with spare heel tips where possible, and these can be refitted by your trusted local cobbler.

Colours & designs

We have done our best to display as accurately as possible the colours of the products on the web site. However, because the colours you see will depend on your monitor, we cannot guarantee that your monitor's display of any colour will be accurate. Please be aware that sole and box designs may differ from that shown on the product images depending on season or edition - make sure your read the product description for full details! Occasionally we may need to change materials, construction or finishes on our products and they may appear different to the description, measurement or image given online. We try to keep this to a minimum, however it may happen from time to time.

Are your styles vegetarian or vegan?

When designing and manufacturing our shoes, we select materials and trims from thousands of sources. Whilst we have accurate information on the materials used, it's not always possible to get exact information about any dyes, threads, glues, trims, glitter, sequins, paints, cements, resins or glues which may be used. Due to this we are not able to label our products as truly vegan or vegetarian. The majority of our styles do not contain any animal leathers, however some do use leather, and some styles may also be trimmed with feathers. This depends on design choices, cost, finish, colour and durability; and we choose the best materials we can find to make our designs as amazing as possible. If a style contains leather in the upper, sock, lining, sole or trim, the blue product information box will state this on the product page, and the material info sticker on the style itself will also show this. It is company policy, and has been for many years, to use faux fur rather than real fur. However we do use some materials like pony skin leather which have a fuzzy finish.

Tell me abut the flashing lights and sounds!

Some of our styles have amazing extra features like lights and sounds! Woohoo! Most styles that feature light-up LED components have concealed, non-replaceable batteries, and an on/off switch. Full details and instructional videos for each style will be shown on the product page. If you need any further assistance, please contact us and we'll be happy to help!

For styles which have rechargeable batteries, each charge should take at most 2 hours. We don't recommend wearing any light-up styles in particularly wet weather, or submerging in water or puddles, for example, as this will damage the style and wiring. Micro USB cables are generally not provided with each style in an effort to minimise cable wastage (we hope that most people will already have a suitable cable at home already!).

Product Condition

The vast majority of our stock is new, however as we offer a return and exchange service, some of our stock may have been purchased and returned previously to us. We will always nicely re-pack these products for you wherever possible, however sometimes the packaging may appear a dot less than pristine. We also share stock with our stores, and as such some of the stock we sell may very occasionally have been gently tried on in-store and may show minor signs of this, for example: minor marking or minor wear to soles.

I need more information about a product!

We have tried to provide as much information as possible, so that you can make an informed decision on the product you wish to buy. Our product pages include a full product description, sizes available and several images (and now 360 views and videos) showing the key features of our shoes. We also show reviews from other customers under the product listing in the 'reviews' tab. Reviews will show for every colourway in each style - if you review the Nick of Time high heel in white, for example, your review will show across all colours of the Nick of Time style. If you need to know anything else that we have not covered please contact us at and we will try to give you as much information as possible!

How do I review a product?

We allow anyone to post a review of our products, all you will need to do to submit your review is to verify the email you provide when writing your review. Navigate to the product page of the item you wish to review, click on the 'reviews' tab under the product image, and enter your review. All reviews will be moderated and may be edited according to our terms and conditions. If you wish to review a past colourway of a style that is no longer on the website, you can review a different colourway instead - type the product code into the search bar (eg- 4135-14 would show Nick of Time), and pick a current colourway to review!

The products I want to buy shows as in-stock but when I get to checkout it states it's out of stock/unavailable

It sounds like you were beaten to the punch by another customer who managed to checkout successfully before you, and snag the last available item. Once an item has sold out, it may take a short while for the website to catch up and show this on the product page. You may still be able to add the item to your basket, however when you come to checkout it will check that stock is still available before allowing you to proceed - if the item has sold out in the interim you won't be able to place your order until the out of stock items are removed from your basket.

A product is showing as out of stock, will you be selling it again?

We know there is nothing worse than the item that you want being out of stock. Unfortunately we have to discontinue some styles at the end of each season to keep our product range fresh and exciting. If the product you want has sold out or is no longer available you will be able to sign up for a back in stock alert for that size/style on the product page and we will email you straight away as soon as the product becomes available. Please note you must be signed in to your account in order for this to work.

I've seen one of your products advertised, but can't find it...

Just type the name of the item or its code into the search box at the top of each page and it will show you any matching results. If you can't find it, or you're not sure what you're looking for, please contact us at with as many details as you can remember and we will have a look for you.

Made to order items

Our made to order furniture has a lead time and specialist delivery service as shown on the product descrition on the product page, please email us for further information.


VAT, Duty, & Tax charges

Orders delivered within the UK include VAT at checkout where applicable.

Orders delivered to the EU will be quoted any applicable additional VAT & Duty costs at checkout, these orders will be delivered to you duty paid without any further import charges.

All other orders delivered outside of these areas will not be charged any VAT or Duty costs, and the price shown on the website will remain unchanged. Your customs authority may apply additional tax, duty, and/or handling charges to your order, especially if your order is over the De Minimis amount for your country. These fees are paid directly to your government and are beyond our control. Please check our delivery page for more information.

How do I pay for my order

Payments may be made by credit or debit card, as well as PayPal using either your PayPal balance or a credit or debit card, ShopPay, ApplePay, GPay, and Klarna for UK residents only. Some credit and debit cards are subject to validation and authorisation by both the card issuer and us. This is to help maintain security and prevent fraud.

Can I pay with a bank transfer or cheque?

Unfortunately we no longer accept cheques and currently do not accept payment by bank transfer.

What currencies can I use?

We accept payment using £GBP Pound Sterling, €EUR Euro, and $USD US Dollar.

When do you take payment?

We debit payment as soon as your order is placed. If you pay using Klarna, the payment schedule will vary depending on which service you choose (Pay Later or Pay in 3).

My payment has not been authorised/has been declined!

Please check your billing and card details and re-enter these if you think that you have made a mistake, or use an alternative payment method. Please remember also that even if a payment is not authorised some card issuers still reserve the money, meaning you can’t access those funds for a short period. Should your payment be declined, please contact your issuing bank in the first instance for advice.

Is it safe to order online?

Our systems are safer than ever. Firstly our servers never store any of your payment details as all of your payment details are either securely handled by Shopify Payments. This means that we never see your full card details, keeping things safe for you!


Discount codes

From time to time (mainly in our newsletters), we will publish a discount code that offers some form of saving. This may be a discount off your order, reduced postage costs, or a combination of both. You can check our currently available discount codes and rules on this page.

How do I get a discount code?

By signing up to our newsletter we will email you if a new code has been launched. Irregular Choice also uses a variety of different advertising mediums where from time to time we may publish a discount code. All of our vouchers will have a set of attached terms and conditions such as, the value of the discount, how long its valid for, how many times it can be used.

How do I use my discount code?

Make sure you type your code into the appropriate box when you check out, and hit submit to apply it to your order. If you forget to apply the code at this stage, we won’t be able to apply it later on.

I forgot to use my code!

Oops, we are sorry but once your order has been submitted to us we are unable to apply a discount code. You may however be able to use it on another order subject to the terms and conditions published with the voucher.

How do discount codes affect a returned order?

If you used a discount code when placing your original order, your refund amount may be adjusted to reflect this - for example if you use a code which gives you 3 items for the price of 2, and you return one of these items, that item counts as the 'free' item and you will not receive a refund for it (as you would no longer qualify for the 3 for 2 discount). Unfortunately, we can't reissue a discount code, even if your original order is returned to us.

gift cards

We accept gift cards purchased on or from our Brighton, UK store issued from 20/12/22 onwards. We will issue your gift card as a code via email and they are valid for 365 days upon issue. We can only issue gift cards in GBP, but they can be used to pay in any currency we offer on Gift vouchers issued by our stores before 20/12/22 are not able to be redeemed online. If you have a gift voucher or store credit issued by one of our closed stores that's still in-date (eg: within a year of issue), please get in touch with customer service so we can assist you in redeeming your voucher or credit online. Gift vouchers and store credits issued by our Melbourne store or on can only be used in those stores.

Can I return items that were bought using a gift card?

Yes, your right to return an item remains exactly the same regardless of whether you bought it with a gift card, a payment card, or a combination of the two. For your convenience, we’ll refund anything you paid for with your debit/credit card/PayPal/Klarna first, and then return the balance to your existing gift card for any remaining credit you are owed.

Can I return an unwanted gift card given to me?

Unfortunately this is not possible, you should return it to the person who gave it to you. This does not affect your statutory rights.

Can I use a discount code or another gift card to buy a gift card?

Unfortunately this is not possible.

Can I use a discount code and a gift card together on one order?

You will be able to use a discount code and gift card at the same time at checkout.

Can I buy gift cards along with other items in my basket?

Of course, we want you to be able to buy anything you want; we may, however, send your gift card before despatching your other items.

How do I use my gift card?

Once you are ready to make your purchase you will need to enter the code from your gift card into the box on the checkout page. If you have more than one card to redeem on a single online order, enter each one in turn and they will all apply to your order.

What do I do if my gift card code is lost?

Please contact with the name of the person who ordered the gift voucher and if possible their order number and we will be happy to assist.

What do I do if my gift card has not been received?

Please get in touch with us and we can chase this up for you!

Can I cancel a gift card?

It is only possible to cancel a gift card in accordance with our cancellation policy and returns policy. The purchaser must contact us via email to request a return/refund of their order.

Do I have to use my entire gift card at once?

Any unused balance will remain on your gift card if your purchase is less than the value of the card.

What happens if the items in my basket total more than my gift card amount?

The gift card balance will be deducted from your shopping basket then you can pay the remaining balance by another method of payment.

my order

Has my order been shipped?

As soon as we have dispatched your order you will receive an email from us to tell you that your order has been processed and dispatched. You may receive additional emails and texts from us or directly from our couriers with tracking information, dependent upon which delivery service you selected at checkout.

I'd like to track my order

Please contact for tracking information if you have not received any and it can't be seen on your order status page. All deliveries should receive tracking emails directly from us or from the carrier by the latest of the morning after dispatch.

I need to change my order

Once your order has been placed, it is not possible to change or alter it. Please do advise us of any errors as soon as possible and we will do our best to assist accordingly.

I would like to cancel my order!

You have the right to cancel your order for any item purchased from Irregular Choice. Please email who will be happy to assist. If we have already processed and shipped your order, you will need to return the order to us according to our returns policy.

Part of my order is missing, what do I do?

Sometimes it is not possible to send everything you've ordered at the same time or in the same parcel. If an item is missing from the delivery please get in touch with us at Let us know the order number and the product code or product name of the item you are missing and we will investigate for you.

You have made a mistake with my order!

We are really sorry, please forgive us! Obviously mistakes should not happen, but we are human and even with the best staff in the world now and again things can sometimes go wrong. If we have made a mistake we will rectify it as quickly as possible. Simply let us know at and we will be in touch ASAP to make it right.

Why are your website prices sometimes different to those in stores?

We try to make a great range of shoes available to you. Our high street, on-line businesses and our stockists work in different ways. For this reason you may sometimes find that products on our website are priced differently to those on the high street, or sold online by other stockists.

My order appears to have been cancelled!

We reserve the right to cancel an order without warning if we suspect fraud or if we suspect the shoes are being bulk-bought to be re-sold. Please contact us at if you require further information. We also reserve the right to cancel any voucher codes we believe have been misused.

shipping information

Which courier company does Irregular Choice use?

The most appropriate courier will be chosen dependant on your order, the time we dispatch your order and the courier availability in your area. Irregular Choice will use one of the following carriers, Evri, DPD, UPS, or FedEx. (for orders delivered outside the UK, please be aware our couriers may pass your delivery over to a local service such as USPS or Chronopost). For specialist delivery for large items, we'll advise of the delivery process upon placing your order.

Can I send my order to my work address?

Our system allows you to select different delivery addresses, and this can include your work address. You are responsible for ensuring that any given delivery address is an acceptable place to receive your delivery - you are responsible for any loss after the delivery has been made so please only use a trusted address. If your parcel is delivered to a parcel drop or other third party, at point of delivery liablility for the goods passes to the recipient.

Do you deliver to my country?

We deliver to lots of different areas, including the UK, Europe, North and South America, Australia, Asia, and many international destinations. Unfortunately if your country is not listed at checkout, we cannot currently deliver to it. This is usually due to infrastructure issues in the delivery country i.e. lack of a postal service. If your country is not available at checkout, please email us to enquire about delivery services.

Do I have to pay customs and import charges?

Customers in the UK will not have to pay any import or customs charges as we dispatch our orders from our UK warehouse.
Customers in the EU will be quoted and charged any applicable VAT and Duty due on their order at checkout, and will not have to pay any further charges to receive delivery of their order.
For orders delivered outside of the EU, any customs or import duties may be charged directly to the recipient once the parcel reaches its destination. The recipient of the parcel is the 'importer' of the goods and must pay these charges in order to receive them. Unfortunately we have no control over this, as customs policies and import duties vary widely from country to country and are calculated by your country based on the contents of your order and it's overall value. It may be a good idea to contact your local customs office for further information on current charges before you place your order. You can also find further guidance on our delivery page.

Do you deliver to PO box, BFPO or APO addresses?

We can’t to ship to PO Box addresses for security reasons, except for deliveries to the middle east, where PO Box addresses are near customary. Unfortunately none of our carriers currently accept/deliver BFPO or APO shipments, so we can no longer offer shipments to Forces addresses.

Do you deliver to hotels?

We can only deliver to a hotel if it is your permanent residence, or your place of employment.

My order has been returned to the sender. Will I have to pay to have it posted back out?

No, you will not be charged. We will be in touch to confirm your delivery address is correct once we receive your returned parcel so we an successfully redeliver to you.

My order has been returned to sender but I no longer want it.

If you have confirmed to us that you no longer want the order it will take a further 3-5 working days for the refund to be processed.

How much do you charge for postage?

We offer a number of delivery options when you shop with us online. These include: standard, next day, Saturday and international services. At the checkout page you will be able to select the service that meets your needs, our prices vary based on whether we are delivering to the UK via standard delivery, or for long distance international delivery. We also offer a specialist courier service for our made-to-order furniture items, this price will be quoted after your order is placed.

When will my order be sent?

Any orders placed up to 13:00 UK time on working days, will be processed and usually despatched the same day unless we are experiencing a busy period. Orders placed on a weekend or after the cutoff time will be processed on the next working day. During busy periods, we may change the daily cutoff point for same-day dispatch - however any changes to our usual dispatch times will be reflected in the estimated delivery dates shown at checkout when you select your delivery method. Please note this does not apply to made to order items with lead times.

I need my order really quickly!!!

If you need your order really quickly please contact us at and we will see what we can do for you.

returns, refunds & exchanges

How do I return an item?

If for any reason you are not completely satisfied with your purchase, you can return the item or items to us in their original condition within 14 days of receipt. We will issue a refund or credit on receipt, or for UK customers, exchange the item for a different size if requested. If your order is incorrect or faulty, please contact us straight away and we will arrange return of the goods. We offer a free returns service for full price items delivered in the UK. Sale items and items delivered outside of the UK must be returned to us at your own cost - please refer to your local post office for advice on costs of returning items to us in the UK. Please follow the instructions on your return form to successfully place a return with us. Full information on returns can be found on our returns page.

Please note: The returned goods are your responsibility until they reach us. For your own protection, we recommend that you send the parcel using a delivery service that insures you for the value of the goods in event of loss or damage. Please complete the returns form included in your parcel and return your order to the returns address shown on our returns page. Some Items are excluded from returns: earrings, tights, cosmetics, made-to-order items.

Online returns to stores

You can return your order to our Brighton, UK store; where you will be able to exchange for another in-stock size or style, or for a gift card valid for a year from issue. You will need to show your order confirmation email as proof of purchase in order to do this so we can check you're within our usual returns period. Once you have exchanged your item for another product or for a gift card, this will class as a new sale and your purchase will then be under the store's returns policy.

Irregular Choice
38 Bond Street

Telephone 01273 777 120

I have received a faulty item!

If the item you received is faulty, please contact us on, quoting your order number, your name and address, details of the product and the issue found, and whether you require a refund or a replacement. We will then advise on how to proceed with the return. You have 28 days from receipt of the faulty item to return it to us, and we will do our best to assist you!

Have you received my return?

You can use the tracking number for your return parcel to check if it's been received - this is the quickest way to check!

When will I receive my exchange?

We will process your replacement item at most within 10 working days of receiving your parcel, however we usually process most in-stock exchanges within 48 hours, sometimes this can take longer to process if we need to source or order in your requested item from one of our stores. If we can't send your requested replacement item, we will refund you for the items returned. We can only exchange an item for stock we currently have available in our stores or online, however we can't set aside stock for exchanges in advance. If you need your exchange urgently, we recommend placing a new order for your required item, and returning the unwanted item for a refund. Exchanges are only available for UK customers.

When will I receive my refund?

We will process a refund at most within 10 working days of receiving your parcel, however most refunds are processed within 48 hours of receipt. Please allow another 5-10 working days for the refund to be credited to your account. The amount of time this takes will depend on which bank or card issuer you're with, and we have no control over it. We will credit your refund by the same method you used when you placed your order. If we can't do this (i.e. if the card has been declined, cancelled or has expired), we'll contact you to arrange another form of payment.

You have refunded me the wrong amount

If you think you have been refunded the wrong amount please contact quoting your order number and the amount you believe you should be refunded and we’ll deal with it as a priority. Please note the following may affect your refund: delivery charges are only refundable if the goods are faulty and a refund is made. If a discount was applied to your original order, and the refund of a returned item means that the original discount would no longer apply, the amount refunded will be adjusted to reflect this. If the returned item has been returned in poor condition we may refuse the refund or make a charge for cleaning or repair.

I have lost my returns form...

You can download a new returns form here!


technical issues

Signing into my account

We launched our new website on the 14th July 2021, any customer accounts made previous to this date will no longer exist. You can create a new account if you wish!

If for some reason you find you are unable to sign in please double check you are using the correct email address you used to sign up to our new website. If you can't remember your password, just type your email address in to the 'Forgotten Password or Username' box on the sign-in page, and we'll send you a new one. Any passwords in our system are encrypted securely so we are unable to retrieve them for you - a reset is the safest way to gain access to your account. You can change your password at any time by logging into the member’s area using your email address and following the links.
If you have forgotten the email that you signed up with please contact us at and we will do our best to assist.
If you would like to change the email address linked to your customer account, please email us with your details and we can change this for you.

I am not receiving any emails or newsletters from you

Now we don’t want that do we! One of the most common reasons may be because your email service is marking emails from us as junk mail, and we may be sending them to your spam folder. To stop this from happening, please add “” to your email address book. If you checked this and are still not getting our fantastic newsletter, make sure you typed in the correct email address when you signed up with us. Just sign into your account to verify. If you have checked the above and still can’t work out why you’re not receiving our emails then please contact and we'll do our best to sort it out for you.

Other technical queries

We hate to think of you having problems with our site. We always recommend you have the latest updates for your operating system and browser as we test our sites on these. If, however, you are still experiencing problems using our site, please feel free to get in touch with us at and we will try to help. To help us look into your problem please try to include as many of the following details as possible: Your operating system, browser, what time the problem occurred If possible, please also include a screenshot of any error message that appeared on the screen.

about irregular choice

Do you have a shop?

For a full list of our stores please see our Store Finder page

I want to become a stockist

We will gladly accept applications for you to become a stockist of Irregular Choice. Please see our Wholesale page

What is Irregular Choice?

Find out more about Irregular Choice on our about page


Shoes, clothes, bags and boxes can all be recycled. Recycling areas are often found in most supermarket forecourts. There are many charities that will gladly accept used shoes and clothing. It is not fair for us to list lots of different charities, as each charity is just as important as another. Simply walk down your local high street and we are sure you will find a great charity looking for donations.



Complaints should be emailed to Customer Service on or sent to:

Customer Service Irregular Choice
Design Asylum Retail Ltd
Unit 2 Harbour Trading Estate, Harbour Way
Shoreham By Sea
West Sussex
BN43 5HZ
United Kingdom