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Irregular Choice was created by Dan Sullivan in 1999 as a reason to stand out from the crowd. Back in the late 90's Dan saw that the footwear market was becoming very neutral and black, yet there was a global demand for something different and individual, something to wear with pride. Irregular Choice has evolved with great strides over the past two decades. The brand is now sold through hundreds of stockists around the world, and has its own stores across the globe, with more in the pipeline. Every Irregular Choice customer has their own favourite designs, and with such a huge collection to choose from each season there is always something to tempt every shoe addict.

Trade Shows

Irregular Choice has a huge worldwide presence. In some countries we are represented by selected distributors and in others we have our own team members in place to take care of the unique stores that stock our Irregular products. To discuss becoming a stockist, please e-mail sales@irregularchoice.com and we will put you in touch with the correct person who can help you on your way.

Upcoming 2018 Trade Shows

SS19 Collection at MODA, August 5-7th
Booth F20, NEC, Birmingham, UK

SS19 Collection at FN PLATFORM, August 13-15th
Booth 81422, Las Vegas Convention Center, USA

SS19 Collection at MICAM September 16-19th
Booth K26, Hall 2, Fiera Milano, Italy

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