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your choice
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Original. Expressive. Fun! Every shoe tells a story.
From embellished heels to ornate wood carvings. From tiny intricate charms and lavish fabrics to mesmerising colour combinations. Everybody has an Irregular Choice favourite shoe or story.
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Celebrating the IC Family - Dan's Mum Carol!
This kit is an iconic style, adapted and bought to life for our 20th year to celebrate someone who is, and always has been, an incredible inspiration to Irregular Choice, Dan’s Mum!Dan didn't study design academically but learnt everything he knows about designing footwear from his mum Carol, from a very young age.A successful shoe design
Fan Friday
Checking out all the amazing #irregularchoice fan photos on Instagram is a regular treat for the Irregular Choice family and we've chosen some beauties this week to showcase!Remember to tag your images with the hashtag on Instagram so we can see your wonderful shots! Our favourites each will feature in our 'Fan Friday' post, so keep your eyes pe
Spotlight Sunday
Time to take an up close and personal look at one of our favourite bags this season!Love is in the air this summer so grab a 'Cupid Bird Bag' today (Psssst... you can find this in our sale!) and say hello to your new soul mate!This large and roomy shoulder bag has a detachable strap so you can wear it across the body, on your arm or by the straps -
Celebrating the IC Family - Dan's Mum Carol!
This kit is an iconic style, adapted and bought to life for our 20th year to celebrate someone who is, and always has been, an incredible inspiration to Irregular Choice, Dan’s Mum!Dan didn't study design academically but learnt everything he knows about designing footwear from his mum Carol, from a very young age.A successful shoe design
